North America

Football in the US is facing a unique opportunity to grow in the country now due to the proliferation of multiple media platforms for distribution, Concacaf’s chief commercial officer Heidi Pellerano t…

New branding campaign follows extensive outreach effort Flagship tournament funds nearly 75 per cent of all USGA operations Association looking to revive national championship after years of mishaps

United Soccer League Championship team Sacramento Republic FC has appointed Elevate Sports Ventures to assist with ticket sales and other commercial initiatives ahead of the franchise's planned move to…

The Daytona Speedweeks event at Daytona International Speedway is being condensed next year as part of a wider overhaul of the Nascar schedule

The United States Soccer Federation has signed a multi-year partnership with restaurant chain Chipotle Mexican Grill, which will be designated the official Mexican restaurant of the men's and women's national…

The Canadian Premier League has named German sporting goods manufacturer Derbystar as its official match-day and training ball provider.

Major League Soccer is partnering with social media platform Facebook to bring highlights packages to Facebook Watch in 2020

International media company Discovery has opened a new technology hub in the Dutch city of Hilversum to store and distribute live sporting productions. Discovery has invested close to €40m ($44.5

Live events accounted for 71 per cent of all video views during the Olympic Channel’s coverage of the recent Winter Youth Olympic Games in the Swiss city of Lausanne, with viewers' average watch time i…

Coronavirus outbreak prompts postponement of undetermined length

Veteran golf writer M. James Ward says the arrival of the Premier Golf League brings far more questions than answers to golf and the sports industry at large

US network tops 2016 Rio sales with nearly five months to go before Games set to start

A new professional softball league, called Athletes Unlimited, will debut in the United States in August, aimed at reviving the commercial fortunes of the sport

Spiced rum brand Captain Morgan has expanded its relationship with Major League Soccer by signing a multi-year partnership to become the official rum partner of MLS Canada.

Major League Baseball has announced a multiyear deal with technology giant Google, in which Google Cloud will become the league's official cloud and cloud data and analytics partner.

The National Football League has expanded its partnership with technology giant Microsoft, in a multiyear deal