North America
Media

Minute Media, a New York-based digital media conglomerate, has continued its aggressive run of dealmaking, acquiring FanSided from the Meredith Corp
American Football
Events

Miami will stage the Super Bowl this week for the first time in 10 years. Bob Williams looks at the measures officials are taking to ensure the city doesn't wait so long to host the prestigious event again.
Basketball

Los Angeles Lakers legend Kobe Bryant, considered one of the greatest basketball players of all time and was one of the league's marquee personalities and a sports marketing force for a more than a generation,…
Rugby League
Sports Betting

Toronto Wolfpack superstar Sonny Bill Williams has been allowed to cover up the logo of Super League sponsor Betfred on his Toronto Wolfpack jersey for religious reasons.
Fan Engagement

The National Hockey League's highly-anticipated puck and player tracking system will be up and running in this year's Stanley Cup playoffs and fully operational league-wide next season.
Esports

Esports organization Dignitas is partnering with leading telecommunications company Verizon to build the first 5G esports training facility in the United States.
Softball
Sponsorship & Marketing

Major League Baseball has been unveiled as the official presenting sponsor of the United States’ women’s softball team’s upcoming training tour ahead of the 2020 Tokyo Olympic Games. T
Basketball
Marketing

The New York Knicks has appointed marketing agency Translation to create a new brand image for the team and help it reconnect with its fanbase after coming bottom of the table for the 2018-19 season and…
Skateboarding
Events

Street League Skateboarding (SLS), the sport’s leading professional series, has announced its schedule for the 2020 season ahead of skateboarding’s Olympic debut in Tokyo this summer.
Business

Company still seeking to close sale to Swiss-based Viagogo
American Football
Sponsorship & Marketing

Leading US casino operator MGM Resorts International has announced a multi-faceted partnership with the Las Vegas Raiders, becoming an official gaming partner of the National Football League team
College Sports
Business

Boise State University has filed a legal complaint against the Mountain West Conference, alleging bad faith and breach of contract in the conference's new six-year, $270m television contract with CBS a…
American Football
Business

The XFL has teamed up with Navigate Research and Connect Partnership Group to launch a comprehensive corporate partnership strategy for the spring season American football league in its push towards landing …
Basketball
Sports Betting

Digital media company theScore has been appointed an authorized sports betting operator of the National Basketball Association in a multi-year partnership.
Media

European pay-television broadcaster Sky recorded both revenue and subscriber increases for the fourth quarter of 2019, but a fall in total revenue for the full year, according to results presented today…
Multi-sport
Media

The NBC Olympics division of US media company NBCUniversal has extended its partnership with social media platform Snapchat to cover the 2020 Summer Games in Tokyo
Motorsport
Sponsorship & Marketing

US stock car racing series Nascar has announced a multi-year extension of its partnership with truck manufacturing company Mack Trucks, which will remain the 'official hauler of Nascar'
American Football
Licensing & Merchandising

The National Football League's Indianapolis Colts have announced a 10-year omnichannel retail partnership with global licensed sports merchandise manufacturer and retailer Fanatics, which will lead all …