North America

Equestrian
Finance & Law

International equestrian sports network Horse & Country TV (H&C) has acquired US equestrian streaming provider EQ Sports Net (EQSN), a deal it says will offer fans of the sport an experience unmatched…
Basketball
Finance & Law

Fiba has signed a strategic partnership with US sports and media investors GCBH LP which will provide funding and expertise to drive the development of its premier European club competition, the Basketball…
American Football
Events

Pent-up demand from both Kansas City, San Francisco helping fuel interest
American Football
Media

Collective audience is smallest since 2009, bucking season-long audience improvement for league
Football
Governance

Jeff Hunt, an Ottawa businessman who is part owner of the Canadian Football League's Ottawa Redblacks, has confirmed he is part of a group looking to bring a Canadian Premier League team to the Canadian …
Football
Sponsorship & Marketing

German sportswear manufacturer Puma is re-entering the United States soccer market by becoming the official kit supplier of United Soccer League Championship team New Mexico United
Football
Stadia

Major League Soccer team DC United is spending around $1m to introduce safe-standing sections at its venue, Audi Field
Baseball
Licensing & Merchandising

Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year omnichannel retail partnership with Major League Baseball's Miami Marlins, which significantly extends the availability a…
Basketball
Media

Canadian public broadcaster CBC has agreed a content-sharing deal with OTT platform DAZN to show the latter’s coverage of the national team’s matches at the Fiba Women's Olympic qualification tournament.
Mass Participation
Events

At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.
Basketball
Sponsorship & Marketing

The Dallas Mavericks NBA basketball team has signed a jersey sponsorship deal with US-based financial services company Chime
College Sports
Licensing & Merchandising

Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year licensing deal with the University of Notre Dame to become the college's primary apparel, headwear, and hard …
Licensing & Merchandising

League continues to strike ties with fashion and culture brands
Attendance

Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
Wrestling
Media

US media and entertainment company WarnerMedia has expanded its rights agreement with the All Elite Wrestling (AEW) promotion following a successful initial collaboration
Ice Hockey
Sponsorship & Marketing

Alaska Airlines has become the latest founding partner of NHL Seattle, the ice hockey league’s expansion franchise in the US city, with the deal including a significant naming rights component at its h…
Action Sports
Business

A new independent action sports operator and media company has been formed through a deal between investment firms The Raine Group and Causeway Media Partners, with backing from commercial finance company…
Media

Comcast and NBCUniversal's new Peacock subscription streaming video service will contain a significant amount of live sports coverage, including extensive coverage of this summer's Tokyo Olympics