North America
WNBA expands to 36-game schedule, adds Commissioner’s Cup
The 2020 Women's National Basketball Association season is expanding to a 36-game schedule and adding a new in-season tournament known as the Commissioner's Cup
MLB sign-stealing fallout continues as Mets part with manager Beltrán
Former Mets star out from manager spot after less than three months, and without leading a single game
Vivint Smart Home Arena going fully cashless after successful trial
Vivint Smart Home Arena, the home of the National Basketball Association’s Utah Jazz, is going fully cashless following a successful trial late last year.
NBA partners with Apple Music, UnitedMasters for Base:Line playlist
The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists
Former NFL commissioner Tagliabue finally reaches Pro Football Hall of Fame
Former leader's candidacy had been hotly debated as he finally reaches shrine on fifth try
Raiders sell out PSLs in new Las Vegas stadium
Revenue from licenses nearly double original projections
Major League Rugby partners with Catapult Sports
Major League Rugby has gained another commercial boost ahead of its third season by partnering with sports performance technology company Catapult Sports.
W Series partners with Formula 1 to stage races alongside Mexico and US Grands Prix
All-female motor racing competition the W Series has announced a tie-up with Formula 1 that will see it become part of the support programme at this year’s US and Mexican Grands Prix.
Mitsubishi Electric extends Champions-focused PGA Tour deal
The US division of Japanese electronics company Mitsubishi Electric has agreed a five-year extension to its deal with the PGA Tour, an agreement that focuses on the golf organisation’s Champions tour f…
BodyArmor expands MLS partnership by aligning with 19 teams
Sports drink brand BodyArmor has extended its multi-year league-wide partnership with Major League Soccer by aligning with 19 teams as well.
Toronto Wolfpack extends Air Transat, Metrolinx partnerships
Canadian transatlantic rugby league team Toronto Wolfpack has extended partnerships with Air Transat and Metrolinx/GO Transit for the 2020 Super League season
DC United extends Leidos jersey sponsorship deal through 2021
Major League Soccer team DC United has extended its jersey sponsorship deal with government contractor Leidos through the 2021 season.
National Lacrosse League signs landmark gaming partnership with BetMGM
The National Lacrosse League has signed the first gaming partnership for lacrosse in the United States after announcing a deal with Roar Digital, the joint venture between MGM Resorts and GVC Holdings.
Big3 lowers minimum age to 22 amid multitude of changes
League rebrands its flavor of 3-on-3 basketball as an entirely new sport called Fireball3
Major League Wrestling engages ICM Partners for media rights distribution
The ICM Partners agency has agreed a deal with Major League Wrestling to sell television and streaming rights for the competition
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.
Comcast launches sports tech accelerator with three US sports bodies
US media company Comcast NBCUniversal has launched SportsTech, a new global accelerator programme for sports technology start-ups
Cora out as Red Sox manager as MLB sign-stealing scandal deepens
2018 World Series champions let Cora as he awaits discipline for his role in Houston Astros' rule violations