North America
Alibaba co-founder Tsai invests $10m in G2 Esports
Alibaba co-founder Joseph Tsai has become a minority investor in G2 Esports, one of the top European esports teams, through a $10m (€9m) investment in the organisation.
Football and Rocket League: A burgeoning relationship on the rocks
Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.
GMR steps up as title sponsor of IndyCar Grand Prix
The IndyCar motorsport series has agreed a deal for medical services provider Global Medical Response (GMR) to become the title sponsor of the IndyCar Grand Prix, an annual road-course race held at Indianapolis…
NFL salary cap could top $200m mark for first time in 2020
The National Football League salary cap could top the $200m mark for the first time in 2020, with a projected range between $196.8m to $201.2m, according to multiple reports.
NBC Sports surpasses $1bn in US ad sales for Tokyo 2020
Network still expects to set new Olympics sales record
NHL ends prospect of 2021 World Cup of Hockey
The National Hockey League is still looking to revive the World Cup of Hockey, but a proposed tournament in February 2021 has been axed by NHL commissioner Gary Bettman
Sportradar sides with PrizeLogic to offer sponsors engagement solutions
Sports data and content provider Sportradar has announced a strategic tie-up with US-based digital engagement company PrizeLogic in a bid to help brands “better activate their sport sponsorships and en…
Ready Nutrition named official sports drink of AAU
The Amateur Athletic Union (AAU) has announced a partnership with sports nutrition company Ready Nutrition, which will become the official sports drink of the US multi-sport organization
Learfield IMG College hires Fanatics commercial chief
The Learfield IMG College agency has appointed Cole Gahagan, chief commercial officer of licensed sports merchandise manufacturer and retailer Fanatics, as its president of content, revenue and enterprise…
Strasburg signs record-setting free agent deal to remain with Nationals
Deal for 2019 World Series MVP is largest-ever for a free agent pitcher
Stats Perform lands respected Hirdt brothers for senior roles
Noted sports data pioneers join newly merged company
MLB, MLBPA sign multiyear video game extension with Sony
New term calls for first-ever expansion of MLB simulation game title to non-PlayStation platforms
FC Cincinnati feels like ‘right fit,’ says new investor Meg Whitman
Former Hewlett Packard chief executive Meg Whitman, the billionaire chief executive of short-form mobile video platform Quibi, says she decided to invest in Major League Soccer team FC Cincinnati because sh…
Minor League Baseball inks new sponsorship with Nationwide
New multiyear deal with insurer calls for several new content, marketing programs
NWSL faces delay to become independent after US Soccer ‘denies $47m funding request’
The National Women's Soccer League's plans to operate independently of the United States Soccer Federation in 2020 is in the balance after the national governing body, which currently manages the NWSL, …
NHL and Jägermeister extend US partnership
The National Hockey League has announced a multiyear extension of its partnership in the United States with liquor brand Jägermeister, which will remain the "official shot of the NHL”. Te
Killebrew named MLR commissioner after Howes is ousted
Major League Rugby has appointed a new commissioner ahead of its third season, with former Dallas Mavericks executive George Killebrew replacing Dean Howes
NFL icon Brown pens NYT op-ed calling for greater pensions
All-time great says pension pay is "shockingly, immorally low"