North America

Lacrosse
Media

The National Lacrosse League has announced an agreement with cloud-based video production, editing and distribution platform Grabyo, which will improve the league’s ability to share real-time game highlights w…
Baseball
Business

Popular MLB club shifts pricing downward amid more cold-weather games next year
Business

Athlete-focused digital media property in talks with owner of 90min.com, The Big Lead
American Football
Sponsorship & Marketing

The Desert Ford Dealers arm of US automotive manufacturer Ford has signed on as the latest founding partner of Allegiant Stadium for NFL American football franchise the Oakland Raiders’ move to the new L…
Mixed Martial Arts
Media

Hispanic mixed martial arts promotion Combate Americas has agreed English-language rights deals in the US and Canada with pay-television broadcasters AXS TV and Fight Network
Sports Betting

Colorado has become the 19th US state to legalize sports betting after a bill was narrowly passed which allows the parent companies of the state's 33 casinos in Black Hawk, Central City, and Cripple Creek…
Sports Betting

MSG Networks has partnered with US-based gambling operator FanDuel in a deal which will give New York Knicks and New Jersey Devils broadcasts on the regional sports network's channels a sports betting…
Football
Media

The Mediapro agency and production group has secured deals to enable next week’s crucial United States-Canada Concacaf Nations League match to be aired free of charge on linear television in Canada.
Media

Professional services group PwC has released its annual Sports Outlook report, which forecasts that the North American sports market will grow at a compound annual rate of 3.2 per cent, from $71.1bn (€64.2
Baseball
Sponsorship & Marketing

Canadian baseball club the Toronto Blue Jays has extended its agreement with TD Bank to include the naming rights to its spring training venue in Dunedin, Florida
College Sports
Sponsorship & Marketing

Multifaceted deal to have focus on financial literacy for student-athletes
Lacrosse
Sponsorship & Marketing

The National Lacrosse League has announced a multi-year deal with Sportlogiq in which the Montreal-based sports analytics company will become the NLL’s official statistics partner.
Football
Governance

Seven-team competition is first professional soccer league in Canada since 1992 Clubs have averaged 4,300 fans a game but OneSoccer digital ratings not made public
Surfing
Sponsorship & Marketing

The World Surf League has entered into a sponsorship agreement with consumer cannabidiol (CBD) brand cbdMD and moved to clarify its stance on the use of CBD among athletes
American Football
Media

The rebooted XFL is gaining an international audience after ESPN announced that its ESPN Player platform will stream the start-up league's games to subscribers in Europe, the Middle East, and Africa.
Basketball
Governance

Silicon Valley-based private equity firm Silver Lake Partners is reportedly looking to buy significant minority stakes in the National Basketball Association's New York Knicks and National Hockey League's…
Winter Sports
Media

NBC Sports Group has retained media rights in the US market to events that fall under the auspices of US Ski & Snowboard in a renewal that runs until the end of the 2021-22 season
Motorsport
Sponsorship & Marketing

US motorsport organisation Nascar has agreed a multi-year deal with online hotel reservations provider HotelPlanner