North America
Yahoo Sports announces betting and content tie-up with BetMGM
Internet giant Yahoo Sports has signed a wide-ranging agreement with BetMGM, the US-based sports betting company, to allow betting on the Yahoo platform and to work together on content and live events
Vrbo extends Citrus Bowl title sponsorship
Alternative accommodation brand Vrbo has renewed its title sponsorship of college football’s annual Citrus Bowl game on New Year’s Day.
DAZN joins forces with Snapchat on boxing content
OTT sports streaming service DAZN has agreed a partnership in the US with social media platform Snapchat designed to promote its boxing content
MLB-MiLB negotiations look to redefine entire notion of minor leagues
Ongoing talks potentially present some of the largest organizational changes ever in baseball player development
Golden Boy to run undercard of Alvarez-Kovalev on several networks
Effort seeks to expand footprint of matches to in part help drive DAZN subscriptions
Adidas in ‘buyout negotiations’ on $25m John Wall endorsement deal
German sportswear manufacturer Adidas is reportedly looking to cut short a five-year endorsement deal with Washington Wizards guard John Wall less than two years into the agreement due to the National…
NFL adds content to music streaming platforms
The National Football League has announced it will add its content to a variety of music streaming platforms including Pandora, TuneIn, Tidal, Spotify, and SoundCloud in its attempts to expand its dig…
NCAA poised to move towards allowing student athletes to make money
The NCAA's top decision-makers will meet on October 29 in Atlanta, Georgia, to discuss whether it would be feasible to allow athletes to profit from their names, images and likenesses while still preserving …
Pirates executive housecleaning continues with GM firing
Dismissal of Huntington by MLB club follows similar moves with team president, field manager
San Francisco 49ers continue concessions revolution with unlimited food and drink menu
Bob Williams looks at how the San Francisco 49ers looking to create a better game-day experience for their fans, starting with the concessions stand.
PGA Tour to allow on-site betting in 2020
The PGA Tour will look to introduce on-site gambling at its tournaments in the United States next year, commissioner Jay Monahan has revealed
Astros owner Crane apologizes to SI reporter
MLB club retracts statement calling SI report on taunting incident "misleading and completely irresponsible"
The Players’ Tribune ‘exploring sale’
The Players' Tribune, the media platform which features first-person articles and videos authored by professional athletes, is reportedly exploring a potential sale.
Trump to attend World Series Game 5
US President to delay his arrival to Nationals Park to ease security impact on fans
Abacus Health signs Gillette Stadium, Patriot Place deal promoting CBDMedic brand
Healthcare company Abacus Health Products has signed a deal with the home of the New England Patriots, Gillette Stadium and associated shopping centre Patriot Place to promote its natural ingredient pain…
Q3 revenues at Comcast’s Sky down 4.2 per cent
US-based media giant Comcast has reported its third-quarter results, which reveal that European pay-television broadcaster Sky generated revenue of $4.55bn (€4.09bn), a decrease of 4.2
Budweiser launches campaign to find new NWSL sponsors
National Women's Soccer League sponsor Budweiser has launched a marketing campaign which rallies corporate support for the competition
Ticket demand continues to surge for World Series games in DC
Pent-up fan demand surrounding Nationals' first-ever World Series games at home fueling robust resale activity