North America

American Football
Media

ABC will broadcast the first game of the rebooted XFL, between the DC Defenders and Seattle Dragons, at Audi Field in Washington, DC, on Saturday, February 8, at 2pm ET.
Industry Moves

Under Armour has today (Tuesday) announced that founder Kevin Plank will step down as chief executive, with Patrik Frisk continuing his ascent within the US sportswear and equipment company by being named…
Baseball
Events

Robust resale activity driven in part by the Nationals' first-ever trip to baseball's Fall Classic
Football
Business

The Octagon agency will prioritise domestic and global media-rights deals as it seeks to maximise the reach and revenue of the National Women’s Soccer League, the top US women’s football league, from 202…
Archery
Media

The number of broadcast hours committed by rights-holding broadcasters to the Hyundai Archery World Cup has again shown a year-on-year increase
Basketball
Media

The National Basketball Association announced on Tuesday that selected 2019-20 regular-season games will be live streamed in the Philippines for free on social media platforms Facebook and Twitter.
Basketball
Sponsorship & Marketing

Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…
College Sports
Licensing & Merchandising

Federal lawmakers in the United States are looking to introduce a bill that could make it possible for all US college athletes to earn endorsement deals as early as January 2021
Multi-sport
Sponsorship & Marketing

USA Triathlon has become the first US Olympic or Paralympic national governing body to partner with a CBD (cannabidiol) manufacturer after signing a deal with Pure Spectrum CBD through 2023.
Football
Sponsorship & Marketing

Major League Soccer team New York City FC has signed a multi-year partnership with Brooklyn-based removals company Dumbo Moving and Storage
Football
Governance

After a five-year, rollercoaster effort, Sacramento Republic FC has finally been formally confirmed as Major League Soccer's 29th expansion team
American Football
Fan Engagement

The National Football League's San Francisco 49ers have unveiled an innovative new season-ticket model, which includes access to unlimited food and drink options
Basketball
Sponsorship & Marketing

NBA team Miami Heat has extended its association with American Airlines to a global level, with the brand now serving as the team’s official airline and international marketing partner.
Media

US digital media company Whistle has said it will launch an OTT sports streaming channel
Cycling
Media

The Six Day Series track cycling competition has renewed an agreement with international sports broadcaster Eurosport and signed a number of additional media-rights deals ahead of its 2019-20 season
Football
Governance

The nine franchises which make up the National Women’s Soccer League in the US are considering breaking with the United States Soccer Federation to become completely commercially autonomous.
Football
Governance

United Soccer League Championship club Louisville City FC is on the brink of landing a sister team in the National Women's Soccer League.
Baseball
Business

MLB proposal represents some of the largest changes to Minor League Baseball in that organization's 118-year history