North America
Atlanta Dream gains new branding, venue for 2020
Women's National Basketball Association team Atlanta Dream is undergoing a reboot for 2020, which involves a new logo and other branding, as well as a venue change
Nascar closes $2bn merger with International Speedway Corp
Nascar has completed its $2bn (€1.8bn) acquisition of track operator International Speedway Corporation, putting both entities under the sole control of the France family.
Cisco seals City Football Group tech deal
City Football Group (CFG), which owns English Premier League champion Manchester City, has signed up Cisco as the official technology partner of the group
RFEF chief opposes LaLiga’s Miami match proposal
Spanish Football Federation (RFEF) president Luis Rubiales has spoken out against plans to stage a LaLiga match between Villarreal and Atlético Madrid in Miami, US.
Cubs’ new RSN gets key distribution on DirecTV
Placement on Chicago's second-largest TV carrier gives new RSN early boost
eMLS gains three new teams for 2020
Major League Soccer's esports property eMLS is gaining three new teams for 2020: LAFC, Nashville SC and Austin FC, bringing the total number of entrants to 25
Sacramento poised to join NWSL in 2020 – report
The city of Sacramento, California, is close to landing a National Women's Soccer League team as well as a Major League Soccer team
NWHL names Rocket Sport as its latest sponsor
The National Women’s Hockey League has signed the Montreal-based Rocket Sport as its latest commercial partner.
Michael Dowse named USTA CEO and executive director
The United States Tennis Association has named Michael Dowse as its new chief executive officer and executive director
NFL Network to broadcast NFLPA Collegiate Bowl through 2024
The National Football League Players Association and NFL Media have agreed to a multi-year deal to broadcast the NFLPA Collegiate Bowl live on NFL Network through 2024
New York Liberty to play home games at Barclays Center from 2020
Women's National Basketball Association team New York Liberty will play their home games at the Barclays Center in Brooklyn, New York, from 2020.
NLL extends Warrior Lacrosse partnership
The National Lacrosse League has announced a new multi-year partnership with New Balance-owned premier equipment provider Warrior Lacrosse
Endeavor ends IPO plans, but leaves door open to return
Endeavor, the US-based sports and entertainment group whose assets include the IMG agency and UFC, has formally ended its planned initial public offering, but could yet decide to return to a trading of…
Portland Thorns sign Social CBD partnership
National Women’s Soccer League team Portland Thorns have announced a partnership with Portland-based cannabidiol (CBD) company Social CBD. It is the first deal between a CBD brand and an NWSL club.
Bayern Munich announces Vejo partnership
Bayern Munich has named Los Angeles-based personalized nutrition company Vejo as its official sports nutrition smart blending device in North America, Germany, Austria, and Switzerland.
ESL signs with LG for Mobile Open
Esports competition operator Esports League Gaming (ESL) has signed electronics company LG as an Official Partner to season three of the ESL Mobile Open
Florida Cup adds GOL airline to portfolio for 2020 event
Orlando-based football tournament the Florida Cup has added Brazilian airline GOL Linhas Aéreas (GOL) to its sponsorship portfolio.
Bidding for Super Bowls not for the faint of heart
Staging the NFL's championship game comes with a multitude of requirements, but a potentially large payoff for the host city.