North America

Brett Yormark to share agency executive role with his twin brother, Michael

The National Women’s Hockey League has signed a partnership with clothing company American Giant, which will become the official apparel sponsor of the league.

US pay-television provider Dish has appointed data provider and media company Sportradar as its exclusive sports data provider

A sportsbook is coming to a US professional sports venue for the first time following the completion of a dramatic new deal between betting company William Hill US and Monumental Sports & Entertainment,…

The Mediapro agency has made its OneSoccer OTT sports streaming service available to commercial establishments in Canada

The National Hockey League's Ottawa Senators have signed a partnership with car ride hailing service Lyft in an effort to help get fans to and from games without having to drive or park.

The Maryland-based owner of local TV stations has rapidly become a major player in the US sports media landscape, and has aggressive goals for more growth.

After a lifelong involvement with the NFL, Bidwill leaves behind a complicated legacy

Vivint Smart Home Arena, the home of the National Basketball Association's Utah Jazz, has become the latest sports stadium in the United States to make a move towards cashless payments

The National Basketball Association is continuing its embrace of legalized sports betting by announcing a partnership with William Hill, which has been designated an authorized sports betting operator…

Canadian pay-television sports broadcaster TSN has struck a rights agreement with the recently-launched All Elite Wrestling promotion

The National Lacrosse League has announced a multiyear partnership with sports data and technology company Genius Sports to help ensure the integrity of its games.

Chris Stone leaving iconic publication after 27 years

Soft drink giant PepsiCo has signed a partnership with the NHL’s Tampa Bay Lightning. The brand also partners with the Amalie Arena where the team’s matches are played.

Bookmaking giants Flutter Entertainment and The Stars Group have agreed a merger that will create the world’s largest online betting company by revenue, as both companies look to position themselves t…

A greater variety of sports are now available due to OTT offerings but OTT rights fees still fall well short of those paid by linear TV companies. Eric Fisher asks how soon it will be before live streaming makes up the majority of the sports media landscape, if ever.

World Para Swimming has announced the calendar for its 2020 World Series, with events in seven cities on four continents

New league postseason promotional campaign blends current and archival game footage