North America

Major League Soccer has lifted its ban on supporters' use of the Iron Front symbol at its games for the remainder of the 2019 season following a furious fan backlash

Custom sandal brand ISlide has entered into a two-year licensing deal with the National Hockey League to manufacture and distribute footwear products and designs featuring NHL team logos.

Platform to sell tickets in other e-commerce sites expanding to Europe after three years of operation in the US

New technology allow fans to buy concessions items with just a scan of their fingerprint

Endeavor, the talent agency and sports and entertainment group that owns talent management company IMG, is to issue its highly-anticipated initial public offering on Friday

Denver is keen to bounce back after its “unconventional” hosting model proposed for the 2030 winter Olympics failed to progress to candidate city stage. However, what does Colorado’s mile-high city have to offer in sporting terms? Bradley Rial investigates.

One-year deal involves streaming exclusive versions of popular non-game ESPN programs such as College Game Day

The National Hockey League has named the Boston Beer Company's Truly Hard Seltzer its official hard seltzer partner in a five-year deal

New PGA Tour Chatbot will allow fans to ask questions, gain instant access to tournament data

New streaming agreement seeks to take advantage of two potential NBA Draft lottery picks playing in the league this season

Rick Burton, the David B. Falk Professor of Sport Management at Syracuse University and former Commissioner of Australia’s National Basketball League asks whether gambling’s relationship with sport could switch a fan’s affinity for a sport, team or player to one of 50-50 outcomes

The NBA’s LA Clippers and LA-based technology company Honey have entered into a naming rights partnership for the franchise’s revamped training centre.

The World Baseball Softball Confederation has agreed media-rights deals for the women's softball Asia/Oceania 2020 Summer Olympics qualifier tournament with FloSports in North America and Eleven Sports…

RFID bracelets worn by fans at the event allow for real-time monitoring of traffic patterns, food supplies

World Rugby has received an "expression of interest" from the United States to host the Rugby World Cup in 2027 or 2031, the global governing body's chief executive Brett Gosper has revealed

TD Garden, the home of the National Basketball Association's Boston Celtics and National Hockey League's Boston Bruins, will host the Laver Cup tennis tournament from September 25-27, 2020.

Paul Rabil, the co-founder of the Premier Lacrosse League, is already eyeing “advantageous upgrades to our strategy" in 2020 after the start-up league completed its first season at the weekend.

League office now armed with heightened set of enforcement measures including fines, draft pick revocations, random team audits