North America
Scuf Gaming named official controller partner of eMLS
Scuf Gaming has been named the official controller partner of eMLS, Major League Soccer's competitive esports property, in a multiyear deal
Land Rover signs multiyear partnership with US Ski and Snowboard
Land Rover has signed a multiyear partnership with US Ski & Snowboard, in which the British luxury car manufacturer will become the official vehicle partner of the Olympic National Governing Body.
Yankees become second MLB team to work with Postmates
Baseball club adds mobile-based, skip-the-line food and beverage service in advance of wider 2020 rollout
BodyArmor becomes MLS’s official sports drink partner
Major League Soccer has signed a multi-year partnership with BodyArmor, which will become the league's official sports drink partner from next year
NWHL’s Boston Pride gains new ownership group
National Women's Hockey League team Boston Pride has been taken over by a group of investors, led by Cannon Capital managing partner Miles Arnone
Endeavor IPO expected to raise over $600m as share price named
Endeavor, the talent agency and sports and entertainment group that owns talent management company IMG, expects to issue 19.4 million shares at a price of between $30 (€27.0
NHLPA declines CBA opt-out, ensures labor peace in hockey for three years
League, union decisions to stay in current labor deal is marked shift in tenor from the last quarter century of hockey labor relations
Secret deodorant supports NWSL with $200,000 ticket purchase
Procter & Gamble's Secret deodorant is continuing its support of women's soccer in the United States by committing $200,000 to purchase 9,000 tickets to National Women’s Soccer League games for the re…
Brooklyn Nets to hire former Turner president David Levy as CEO – report
The Brooklyn Nets' reboot will continue with the appointment of former Turner president David Levy as the organization’s new chief executive officer, according to ESPN.
Dunkin’ extends NWHL partnership
The National Women’s Hockey League has gained another commercial boost ahead of the new season with the extension of a sponsorship deal with the Dunkin’ restaurant brand.
PGA Tour announces Yeti partnership
The PGA Tour has announced a partnership with premium outdoor lifestyle chain Yeti, which will become the official insulated cup and official insulated cooler of the PGA Tour and PGA Tour Champions
Unibet becomes New Jersey Devils’ latest sports betting partner
The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
MLB aligns with Deltatre for new CMS
Baseball replaces legacy system that was part of BAMTech sale to Disney
SoFi confirms 20-year naming-rights deal for Rams, Chargers stadium
The $5bn future home of the National Football League's Los Angeles Rams and Los Angeles Chargers will be officially known as SoFi Stadium, it was confirmed on September 15
Michael Jordan to sell significant minority stake in Charlotte Hornets
Michael Jordan is selling a significant stake in the Charlotte Hornets to two New York-based investors – but he will remain the majority owner of the National Baseball Association franchise.
Chicago Fire announces ownership change ahead of Soldier Field move
Major League Soccer team Chicago Fire has announced that long-time chairman and owner Andrew Hauptman has sold his controlling interest in the club to Joe Mansueto
NFL stadium designers look to social media, youth to guide next wave of new facilities
Stadium designers are increasingly turning toward psychological and anthropological research to guide the development the next generation of NFL facilities and create comfortable, as well as Instagram-able, venues. Randy Williams reports.
University of Alabama tracking how long students stay at Crimson Tide games
The University of Alabama is tracking how long students stay at its Crimson Tide American football games in an attempt to keep fans in their seats from kick-off until the final whistle, the New York Times…