North America
IMG Arena expands PGA Tour data deal to North America
IMG Arena, the sports betting unit of the IMG agency, has expanded its scoring data distribution agreement with the PGA Tour to include North America
NFL signs content, advertising partnership with Reddit
The National Football League has entered into a partnership with message board platform Reddit, which will include exclusive 'Ask Me Anything' (AMA) discussions with NFL personalities as part of a broader …
NHL drops Jogmo World Corp as player, puck tracking partner
The National Hockey League is confident its new puck and player tracking system will be ready for the 2019-20 post-season despite dropping Jogmo World Corp as its primary technology partner
RFK Stadium to be demolished by 2021
RFK Stadium, the dilapidated former home of the NFL Washington Redskins, MLB Washington Senators and Nationals, and MLS team DC United, is to be demolished by 2021
Women’s Super League title sponsorship reinforces Barclays’ status as ‘financial partner of football’
Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.
Nascar developing Netflix comedy series
In an attempt to grow its fanbase and reach non-core fans, Nascar is helping to create a new multicam situation comedy series on streaming service Netflix, which will be released in 2020
MLB strikes tech partnership with Japanese giant NTT
Tokyo-based firm to aid league with immersive Ultra Reality Viewing video technology, sponsor MLB Network's Ballpark Cam
Oracle to launch tennis circuit designed to offer US players a new pathway to the pros
Multi-national computer technology company Oracle is looking to further aid the development of rising tennis stars in the United States by creating and funding a circuit of lower-tier tournaments in the…
NBA mulls capital vehicle to help bring in new team investors
The National Basketball Association is considering creating an investment vehicle that could purchase passive, minority ownership interests across multiple teams, according to Bloomberg
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Fox Bet launches in New Jersey
The Fox Sports division of US network Fox has launched Fox Bet, a first-of-its kind national media and sports wagering partnership with The Stars Group (TSG), in the state of New Jersey
USL teams up with Premier Partnerships to aid commercial efforts
The United Soccer League has entered into a long-term agreement with leading sponsorship sales and consulting firm Premier Partnerships to aid the commercial efforts of USL Championship and USL League…
Rights to beloved Phillie Phanatic mascot in dispute after more than 40 years
Legal battle revives tension that previously existed between the MLB club and the design firm that helped create iconic character.
LaLiga North America continues content push with new weekly English-language show
LaLiga North America has brought in digital content creator Jimmy Conrad to aid its efforts to grow in the United States
Judge dismisses bid to dissolve trust running the Denver Broncos
Legal ruling heightens the chances of late owner's youngest daughter eventually leading the NFL team
USWNT sets new attendance record amid equal pay row with USSF
The United States women's national soccer team (USWNT) further demonstrated its popularity - and revenue-generating capability - by drawing an announced record crowd of 49,504 fans for Thursday evening's…
Ruggiero appointed as independent member of World Rugby’s Executive Committee
Angela Ruggiero, the chief executive and founder of the Sports Innovation Lab, Olympic gold medal-winning ice hockey player, and former chief strategy officer of the LA 2028 Olympics bid, has been appointed…