North America
ESPN strikes wagering content, ad deal with Caesars Entertainment
Agreement includes ESPN-branded studio in Las Vegas, data integrations, and marketing activations
Iowa introduces legalised sports betting
Iowa has become the latest US state to introduce legalised sports betting after Governor Kim Reynolds signed a bill that allows gambling on professional, collegiate and international sports
A top-of-the-league career pathway
Greg Sullivan, director of Ohio University’s Professional Master of Sports Administration, believes courses need to be flexible, timely and adapt to the busy lives of their students if they are to flourish in a competitive space.
Ticketmaster extends deal with US Soccer
Live Nation-owned company to deploy Presence, LiveAnalytics technology to U.S. men's, women's national teams
Pac-12 media company will help increase value of conference’s TV rights, says Scott
Pac-12 commissioner Larry Scott is confident the creation of a new media company will help increase the value of the US collegiate athletics conference’s media rights in 2024.
Fenway Sports Group not in favour of incentivised sponsorships
Fenway Sports Management, a marketing subsidiary of Fenway Sports Group, which owns the Boston Red Sox and Liverpool FC, has no plans to follow Anheuser-Busch's innovative incentive-based sponsorship model
US leagues ‘need to loosen debt restrictions’ to help potential purchasers
US sports leagues need to continue increasing team debt limits to help prospective owners due to the sharp rise in valuations, according to O'Melveny Sports partner and co-chair Charles Baker
FC Barcelona’s plan to set up NWSL team remains in limbo
FC Barcelona's plan to set up a team in the National Women's Soccer League in the United States remains in the balance
US eSports Federation founding member questions esports venue investment
Lance Mudd, founding member of the US eSports Federation, told today’s Sports Decision Makers Summit that valuations for esports stadia were unreasonably high.
Sports stadia should cut back on physical retail – Al Guido
Stadium operators should drastically cut the space for offices and retail stores at their venues in order to maximize the commercial footprint, according to San Francisco 49ers president Al Guido.
US sports betting legalisation has been a ‘slow roll’, says William Hill US executive
The roll-out of legislation legalizing sports betting in the US has been slower than expected but the momentum is building, according to William Hill US digital president Ken Fuchs
Nike deal helped revive USA Track & Field commercial fortunes – Siegel
The 23-year sponsorship deal with Nike was the spark for a revival in fortunes at USA Track and Field (USATF), according to chief executive Max Siegel
Pallotta forsees “limitations” on MLS growth
Major League Soccer faces challenges that mean it is unlikely to ever rival the European leagues for international interest, according to AS Roma's American owner James Pallotta
MLB adds fan engagement, youth development activities for London Series
Major League Baseball has developed a series of special events connected to its first-ever games in Europe
Montana becomes latest US state to introduce legalized sports betting
Montana is the first US state to legalize sports betting in 2019 after Governor Steve Bullock signed a bill on Friday that allows the Montana State Lottery to oversee wagering on sports through kiosks…
Nascar signs landmark Genius Sports deal
Sports data and technology company Genius Sports has today (Friday) entered into a landmark partnership with North American stock-car racing series Nascar
WEC finalises 2019-20 calendar with extended Sebring deal
The World Endurance Championship motorsport series has announced that it will return to Florida’s Sebring International Raceway in 2020, completing its calendar for the 2019-20 season.
Bellator targets enhanced fan experience with Van Wagner
The Bellator mixed martial arts promotion has partnered with Van Wagner Sports and Entertainment in a move designed to enhance the in-arena experience at events