North America
MLB signs up Perform as official data distributor
Digital sports media company Perform has agreed a deal with North America’s Major League Baseball to become an authorised data distributor to US sports betting operators.
NBA sets all-time sellout record
The NBA says it has broken its record for attendance for the fifth year in succession, with 760 sold-out games during the recently-completed 2018-19 regular season
HBSE Clutch Gaming acquisition secures League of Legends slot for Dignitas
Harris Blitzer Sports & Entertainment (HBSE), the parent company of the Philadelphia 76ers and the New Jersey Devils, has agreed in principle to buy a majority stake in professional League of Legends team…
Alliance of American Football hit by multiple lawsuits following abrupt suspension
The Alliance of American Football may have suspended operations but its problems continue, with two class-action lawsuits having being filed in California by former employees.
Major League Rugby adding three teams, regional conferences for 2020
Major League Rugby will be divided into Western and Eastern conferences next year following the addition of three new teams for the league's third season
Philadelphia poised to host 2026 MLB All-Star Game
Philadelphia's Citizens Bank Park, home of the Philadelphia Phillies, is expected to be awarded the 2026 Major League Baseball All-Star Game to mark the 250th anniversary of the Declaration of Independence
Marketing lessons from Augusta
The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.
International Swimming League names US teams, details launch plans
Organisers of the International Swimming League (ISL) have confirmed the four US teams that will compete in the new competition, while spelling out further plans for the series which will debut later this…
Sacramento clears major hurdle in MLS ambitions
USL Championship club Sacramento Republic FC is getting closer to clinching a spot in Major League Soccer (MLS)
Real Betis looks to increase North American fanbase and revenues with inaugural US tour
Real Betis's upcoming friendly matches in the United States represent the first step of a long-term strategy to grow the club's fanbase and revenues in North America
F1’s Miami race hopes set for further delay – report
The Formula One motor-racing championship is reportedly set to be met with fresh delays for its long-held ambitions of securing a second race in the US
US government rolls back MLB, Cuba deal
The US government has moved to end a deal between Major League Baseball and the Cuban Baseball Federation, stating that the agreement initially reached under the administration of former President Barack…
WNBA unveils new logo as part of brand refresh
The WNBA has unveiled a new logo as part of a brand "refresh" for the upcoming season, which aims to help build the next generation of fans
MetLife Stadium in unwanted spotlight after lengthy Wrestlemania transport delays
The dearth of public transport options near MetLife Stadium was highlighted once again on Sunday evening after thousands of fans were left standing in the rain for hours after WWE's Wrestlemania event
Women’s NCAA basketball tournament has highest attendance in 15 years
Nearly 275,000 people attended the women's NCAA basketball tournament, which represented the highest attendance in over 15 years
Arthur Ashe Stadium to stage Fortnite World Cup Finals
Arthur Ashe Stadium will host the Fortnite World Cup Finals on July 26-28, Epic Games announced today (Monday)
Chicago Fire eyeing rebrand and move to Soldier Field
The Chicago Fire's time in suburban Bridgeview, Illinois might be drawing to a close
MGM, not Dundon, to gain access to Alliance of American Football technology arm
As the fallout continues from the demise of the Alliance of American Football, it has emerged that MGM Resorts International and not majority owner Tom Dundon stands to gain control of the league's interactive…