North America
University of Illinois to sell beer at sporting events
The University of Illinois announced this week it will join the rowing number of major universities in the United States to sell beer at sporting events
Dallas Cowboys to bring in variable ticket pricing for 2019
The Dallas Cowboys have revealed an end to their one-size-fits-all season-ticket pricing ahead of the upcoming season
Roma and the Bundesliga bring the banter to win fans and engage people on social media
As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.
Sandal maker ISlide secures MLB licensing deal
Sandal manufacturer ISlide has entered into a three-year licensing agreement with Major League Baseball
UMBC looks to ensure its March Madness Cinderella story has lasting impact
Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.
Charlotte Hornets to join NBA 2K League in 2020
The Charlotte Hornets will enter an affiliate team in the NBA 2K League in 2020 – the league’s third season – joining 21 other NBA franchises in the esports competition.
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PGA of America acquires Nextgengolf
The PGA of America has acquired Nextgengolf in an effort to ramp up player development initiatives
NWHL to expand to Canada in wake of CWHL collapse
Days after its Canadian rival announced it was ceasing operations, the National Women's Hockey League (NWHL) board has approved expansion to Canada
Owner criticised as Alliance of American Football suspends all operations
After a week of uncertainty, the Alliance of American Football suspended all operations on Tuesday, just eight weeks into its inaugural season
Inter Miami secures Lockhart deal – but faces Inter Milan lawsuit
David Beckham's Major League Soccer expansion team, Inter Miami CF, is facing yet another hurdle in its attempts to get up and running.
Major League Lacrosse to close three teams
Major League Lacrosse will close three franchises for its 2019 season, contracting the size of the league from nine clubs to six
Atlético Madrid to take part in MLS All-Star Game – report
Spanish club Atlético Madrid is reportedly poised to cap a busy summer in the United States by taking part in the MLS All-Star Game in Orlando.
Victor Montagliani elected to second term as Concacaf president
Concacaf president Victor Montagliani has been elected to serve a first full term in the role
LaLiga launches English-language documentary series in North America push
In an attempt to engage casual fans, LaLiga North America is launching an English-language documentary series to showcase the stories of LaLiga supporters across the United States
US Bank Stadium to make a loss hosting Final Four, but publicity will help secure more events
Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII
Two large events at US Bank Stadium secured on back of $5.2
Scottish Rugby Union becomes first tier-1 union to invest in Major League Rugby
The Scottish Rugby Union has announced it will take a 30-per-cent stake in Washington, DC-based Major League Rugby expansion side Old Glory DC
McMahon sells $272m in WWE stock to help fund XFL
A day after it was reported that the Alliance of American Football may not last beyond this weekend, its spring-season rival, the XFL, received a timely financial boost ahead of its launch in 2020
Alliance of American Football considering folding already
Tom Dundon, the Alliance of American Football's new majority owner, has threatened to fold the league despite having invested $70m (€62m) into the business.