North America
Atlanta Falcons’ concession-pricing trades small revenue dip for major goodwill gains
NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium
Revenue decline less than anticipated; fan response greater
Study: NFL to gain more than $2.3bn a year from sports betting
The National Football League stands to gain more than $2.3bn (€1.9bn) per year in additional revenue thanks to legalised sports betting, according to a recent Nielsen Sports study.
ESPN ad sales head will step down in 2019
Ed Erhardt, head of Ad Sales for ESPN will step down in early 2019 after two decades at Disney-owned sports network. An
GroupM shuffles the pack | Two Circles becomes flagship rights-holder facing agency
ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. In July 2018, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.
Relevent Sports’ International Champions Cup reaches the point of profitability
Relevent Sports' executive chairman Charlie Stillitano explains how Stephen Ross’s $100m investment in the exclusive pre-season tournament is finally paying off, while Bayern Munich’s key board members illustrate the different ways the club benefits from participating. Bob Williams reports.
Philadelphia Eagles opt for long-term stability, creating bespoke commercial partnerships
The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.
Probst calls time on tenure as USOC chairman, leaving mixed legacy
Larry Probst has announced the he will stand down as chairman of the United States Olympic Committee at the end of the year, having spent a decade at the top of the national federation
Cheaper concessions being tested to drive fan interest
Declining attendance for NFL games and other sporting events in the last several years has led to a rethink about concession prices
Seattle’s NHL expansion team gets fresh investment and looks to December vote on bid
A host of local investors have brought fresh funding and renewed hope to Seattle’s efforts to have a National Hockey League (NHL) team, while the league’s deputy commissioner has named December as the…
90-per-cent chance first LaLiga US game will be Girona v Barcelona
LaLiga president Javier Tebas has said there is a 90-per-cent chance the first Spanish top-flight game to be held in the US will be Girona’s ‘home’ tie against Barcelona in January.
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Beckham’s Miami MLS team unveils name and crest
David Beckham's Miami MLS team unveiled its name and crest on Wednesday
LaLiga set for Miami January date
LaLiga's plans to hold matches in the US has moved forward according to Sport.
NISA, a new American Pro Soccer League launches
The National Independent Soccer Association announced on Tuesday it had applied for Division III men's pro league sanctioning with the US Soccer Federation.
Miami Marlins’ latest plan to beef up crowds? Bells and whistles
Major League Baseball team the Miami Marlins are looking to boost their dire attendances – and reach out to the local Hispanic community – by introducing a new supporter section in which fans will be en…
Sacramento Kings executive allegedly took sponsorship money
A former executive from the NBA's Sacramento Kings has been accused of taking $13.4m from two sponsors, according to The Sacramento Bee.
Jeffery R.
West Virginia becomes latest state to launch legalised sports betting
West Virginia became the fourth state to launch legalised sports betting following the Supreme Court's decision to strike down a federal ban in May after a soft opening on Thursday
Carolina Panthers enjoy early benefits of Tepper effect
Carolina Panthers owner David Tepper is hoping to get a return on his $2.275bn investment in the NFL franchise – but in the immediate term he has set his sights on improving the fan experience.
Double Blow for LaLiga in the US
LaLiga suffered two major setbacks in the US market on Tuesday