North America

NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater

The National Football League stands to gain more than $2.3bn (€1.9bn) per year in additional revenue thanks to legalised sports betting, according to a recent Nielsen Sports study.

Ed Erhardt, head of Ad Sales for ESPN will step down in early 2019 after two decades at Disney-owned sports network. An

ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. In July 2018, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.

Relevent Sports' executive chairman Charlie Stillitano explains how Stephen Ross’s $100m investment in the exclusive pre-season tournament is finally paying off, while Bayern Munich’s key board members illustrate the different ways the club benefits from participating. Bob Williams reports.

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.

Larry Probst has announced the he will stand down as chairman of the United States Olympic Committee at the end of the year, having spent a decade at the top of the national federation

Declining attendance for NFL games and other sporting events in the last several years has led to a rethink about concession prices

A host of local investors have brought fresh funding and renewed hope to Seattle’s efforts to have a National Hockey League (NHL) team, while the league’s deputy commissioner has named December as the…

LaLiga president Javier Tebas has said there is a 90-per-cent chance the first Spanish top-flight game to be held in the US will be Girona’s ‘home’ tie against Barcelona in January. “

David Beckham's Miami MLS team unveiled its name and crest on Wednesday

LaLiga's plans to hold matches in the US has moved forward according to Sport.

The National Independent Soccer Association announced on Tuesday it had applied for Division III men's pro league sanctioning with the US Soccer Federation.

Major League Baseball team the Miami Marlins are looking to boost their dire attendances – and reach out to the local Hispanic community – by introducing a new supporter section in which fans will be en…

A former executive from the NBA's Sacramento Kings has been accused of taking $13.4m from two sponsors, according to The Sacramento Bee. Jeffery R.

West Virginia became the fourth state to launch legalised sports betting following the Supreme Court's decision to strike down a federal ban in May after a soft opening on Thursday

Carolina Panthers owner David Tepper is hoping to get a return on his $2.275bn investment in the NFL franchise – but in the immediate term he has set his sights on improving the fan experience.

LaLiga suffered two major setbacks in the US market on Tuesday