North America
Louisville steps up NBA franchise drive
An investment group has been formed with the intention of launching an NBA basketball franchise in the US city of Louisville, Kentucky.
NBA players’ union teams up with Dentsu to drive licensing business
The National Basketball Players Association (NBPA), the union for athletes in North American league the NBA, has entered into a partnership with Japan-based advertising and public relations firm Dentsu.
US Lacrosse to host Women’s World Cup
The Federation of International Lacrosse (FIL) has awarded hosting rights for the 2021 edition of its Women’s World Cup to Towson in the US state of Maryland.
US Digest | ESPN Plus kicks off with MLS deal
In this week's US sports industry round-up: ESPN Plus kicks off with MLS deal; YouTube TV adds subscription sports channels; and LA to cash in on NBA All-Star Game
LPGA partners with Opendorse to boost players’ brand potential
The Ladies Professional Golf Association has teamed up with athlete marketing platform Opendorse in a move that will grant players access to share LPGA content and create new social revenue stream opportunities.
Seattle enters bid for NHL expansion franchise
Oak View Group (OVG), which is seeking to bring an NHL team to Seattle, has filed an official application for an expansion franchise in the North American ice hockey league, with plans to base the team at a refurbished KeyArena in the Washington city.
Major League Rugby expands to East Coast, Seattle franchise lands Super Rugby partner
Major League Rugby (MLR), a new professional rugby union competition that will launch in the United States this year, has added a franchise in New York, while New Zealand Super Rugby team Crusaders has invested in the league’s Seattle-based club.
International sales lift Under Armour results
Under Armour chief executive Kevin Plank has hailed the sportswear company's latest financial results, which were boosted by a 47-per-cent increase in sales outside of North America.
UCI unveils expanded Track World Cup calendar
The International Cycling Union (UCI) has announced that six locations will stage legs of its Track Cycling World Cup in 2018-19, with only Milton in Canada returning as a host destination from last season.
Chinese investment bolsters Phoenix’s MLS ambitions
Phoenix Rising has enhanced its claims for a Major League Soccer (MLS) expansion franchise by adding Advantage Sports Union, a company chaired by Chinese billionaire Alex Zheng, to its ownership group.
Tampa Bay Rays detail plan for move from birthplace
Major League Baseball (MLB) franchise the Tampa Bay Rays have unveiled plans for a new ballpark in Tampa, as it seeks a move from the stadium it has called home since the team’s inception.
Amazon, Facebook and ball-tracking technology | The highs and lows of the NFL season on digital and social media
Richard Clarke rounds-up some of the ways in which digital, social media and technology impacted the NFL during the 2018 season.
Cordeiro moves into top role at U.S. Soccer
Carlos Cordeiro has maintained he is the right man to deliver reform within the U.S. Soccer system after being promoted to become the new president of the national governing body, seeing off the claims of seven rivals in the process.
In review | Super Bowl LII ads showcase the forefront of the industry
Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.
US to sidestep bid for 2026 winter Olympics
Larry Probst, the chairman of the US Olympic Committee (USOC), has confirmed that the country will not bid for the 2026 winter Olympic Games.
Canada to host Para-Cycling Track Worlds
The International Cycling Union (UCI) has awarded hosting rights for the 2020 edition of its Para-Cycling Track World Championships to Canada.
Ultimate Sumo League to debut in Las Vegas
Organisers of the new Ultimate Sumo League have revealed that the competition will stage its inaugural event in Las Vegas, Nevada, in the US this April.
Salt Lake City set to bid for 2030 Olympics
Salt Lake City has become the first US city to confirm its intention to bid to host the 2030 winter Olympic Games.