North America

NFL American football superstar Tom Brady has signed a multi-year endorsement deal with luxury car brand Aston Martin.

Major League Baseball commissioner Rob Manfred has said the North American league is hopeful of staging regular-season games in Europe in 2019.

The Wasserman agency’s Experience division has secured a three-year extension to its contract with American football league the NFL to lead its experiential activity in the UK market.

Premiership Rugby has agreed a new four-year deal with sports and live entertainment company AEG and US broadcast rights-holder NBC Sports which will commence with Newcastle Falcons and Saracens playing a regular season game in Philadelphia on September 16.

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the second of a three-part series, Ben Cronin takes a look at the Chicago Cubs North American Major League Baseball franchise.

The International Table Tennis Federation (ITTF) has struck its latest continental development partnership, with North America the focus for the potential creation of a new professional league.

NBA basketball franchise the Los Angeles Clippers has acquired ownership rights for a Development League team, which will be known as the Agua Caliente Clippers of Ontario.

Sac Soccer & Entertainment Holdings, the investor group backing Sacramento’s bid to secure a Major League Soccer (MLS) expansion franchise, has moved to firm up the effort by acquiring United Soccer League (USL) club Sacramento Republic FC.

SportBusiness International reports on the NFLPA’s game-changing tie-up with Whoop and the implications for sport and the wearable technology sector.

Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) president Lee Hee-beom has said local organisers are still holding out hope that stars from North American ice hockey league the NHL will compete at the event next year, adding that work on competition venues is continuing as planned.

Patrick Baumann, the head of the International Olympic Committee’s (IOC) Evaluation Commission for the 2024 summer Olympics, has hailed Los Angeles for its “excellent proposal” to stage the Games.

Spanish LaLiga football club Barcelona has announced that it plans to enter a team into the National Women’s Soccer League (NWSL) in the United States.

The International Cycling Union (UCI) has revealed the schedule for this year’s rounds for the 2017-18 Track Cycling World Cup series, with Poland, Canada and Chile announced as new host countries.

The International Olympic Committee’s (IOC) Evaluation Commission commenced its three-day visit to Los Angeles yesterday (Wednesday) as the US city appeared to soften its stance on the issue of it potentially hosting the 2028 summer Olympic and Paralympic Games instead of the 2024 edition.

Rob Ridley explores how the AEG Studios division leveraging branded content to engage audiences.

North American ice hockey league the NHL has announced that Citi Field, home of Major League Baseball franchise the New York Mets, will host the 2018 edition of its Winter Classic event.