North America

Major League Baseball (MLB) has agreed a new multi-year deal for Kellogg Company to become an official sponsor of the organisation.

The University of Michigan’s cavernous Michigan Stadium is set to host the National Hockey League’s (NHL) Winter Classic at the second time of asking after the League announced it would stage the 2014 edition of its annual outdoor game.

The United States Olympic Committee (USOC) has extended its sponsorship deal with AT&T through the 2016 Olympic and Paralympic Games in Rio de Janeiro.

MLB Advanced Media (MLBAM), the media and Internet arm of Major League Baseball, has signed a multi-year engineering and technology partnership with Qualcomm in a move that to address the issue of providing mobile network connectivity at MLB ballparks.

The World Curling Federation (WCF) has announced that Canada will stage the World Men’s Curling Championships in 2015 and 2017 and the World Women’s Curling Championships in 2016 and 2018.

Perform Group has joined forces with American City Business Journals (ACBJ) to form a new company which aims to become one of the leading players in the North American digital sports media marketplace.

US motorsport organisations Grand-Am Road Racing and the International Motor Sports Association (IMSA) have announced a licence and cooperation agreement with the organising body of the German Touring Car Masters (DTM), ITR, with the ultimate goal of launching a North American version of the leading German series.

MotoGP commercial rights-holder Dorna Sports has agreed a multi-year deal that will see the motorcycling championship broadcast on Fox Sports’ new cable television channel in the United States.

The City of Sacramento has stepped up its bid to keep National Basketball Association (NBA) franchise the Kings after announcing a US$447 million deal with private developers to build a new entertainment and sports complex that would house the team.

The United States Tennis Association (USTA) has sealed a five-year deal with the Association of Tennis Professionals (ATP) and Women’s Tennis Association (WTA) for the US Open to revert back to a two-week tournament from 2015.

National Football League (NFL) commissioner Roger Goodell has confirmed the Pro Bowl will return to Hawaii in 2014, amid continued speculation over the long-term future of the League’s all-star game.

The complex world of US college sport conference realignment witnessed a significant development on Wednesday as the ‘Catholic 7’ group of schools added three more members and signed a major 12-year media rights deal with Fox Sports ahead of the formation of the new Big East Conference.

The National Football League (NFL) and Providence Equity Partners have formed a global strategic partnership to invest primarily in sports and entertainment-related media assets.

National Football League (NFL) franchise the Atlanta Falcons has taken a significant step forward in its bid to develop a new stadium after the city council on Monday voted to approve a financing plan for the downtown facility.

Dan Beckerman has replaced Tim Leiweke as president and CEO of Anschutz Entertainment Group (AEG) after plans to sell the company, which owns and operates major sports facilities and franchises on both sides of the Atlantic, were scrapped on Thursday.

Online broker TD Ameritrade has renewed and expanded its sponsorship of the US Olympic Committee (USOC).

Ladies Professional Golf Association (LPGA) commissioner Mike Whan has stated that the organisation would consider a title sponsor for its new International Crown event, but maintains its debut tournament is already fully funded.

The National Association for Stock Car Auto Racing (NASCAR) has agreed a new multi-year partnership with Volvo Group company Prevost.