North America
Kellogg’s deal satisfies MLB’s commercial appetite
Major League Baseball (MLB) has agreed a new multi-year deal for Kellogg Company to become an official sponsor of the organisation.
Michigan Stadium to stage 2014 Winter Classic
The University of Michigan’s cavernous Michigan Stadium is set to host the National Hockey League’s (NHL) Winter Classic at the second time of asking after the League announced it would stage the 2014 edition of its annual outdoor game.
USOC reconnects with AT&T
The United States Olympic Committee (USOC) has extended its sponsorship deal with AT&T through the 2016 Olympic and Paralympic Games in Rio de Janeiro.
MLB partners with Qualcomm to drive ballpark connectivity
MLB Advanced Media (MLBAM), the media and Internet arm of Major League Baseball, has signed a multi-year engineering and technology partnership with Qualcomm in a move that to address the issue of providing mobile network connectivity at MLB ballparks.
World curling body extends Canadian partnership
The World Curling Federation (WCF) has announced that Canada will stage the World Men’s Curling Championships in 2015 and 2017 and the World Women’s Curling Championships in 2016 and 2018.
Perform teams up with ACBJ for North American venture
Perform Group has joined forces with American City Business Journals (ACBJ) to form a new company which aims to become one of the leading players in the North American digital sports media marketplace.
Plans afoot to establish North American DTM series
US motorsport organisations Grand-Am Road Racing and the International Motor Sports Association (IMSA) have announced a licence and cooperation agreement with the organising body of the German Touring Car Masters (DTM), ITR, with the ultimate goal of launching a North American version of the leading German series.
MotoGP takes to Fox Sports 1 in key US market
MotoGP commercial rights-holder Dorna Sports has agreed a multi-year deal that will see the motorcycling championship broadcast on Fox Sports’ new cable television channel in the United States.
City of Sacramento reaches deal on new arena for Kings
The City of Sacramento has stepped up its bid to keep National Basketball Association (NBA) franchise the Kings after announcing a US$447 million deal with private developers to build a new entertainment and sports complex that would house the team.
Five-year deal ushers in revamp for US Open
The United States Tennis Association (USTA) has sealed a five-year deal with the Association of Tennis Professionals (ATP) and Women’s Tennis Association (WTA) for the US Open to revert back to a two-week tournament from 2015.
NFL’s Pro Bowl receives stay of execution for 2014
National Football League (NFL) commissioner Roger Goodell has confirmed the Pro Bowl will return to Hawaii in 2014, amid continued speculation over the long-term future of the League’s all-star game.
Fox Sports signs on for ‘new’ Big East Conference
The complex world of US college sport conference realignment witnessed a significant development on Wednesday as the ‘Catholic 7’ group of schools added three more members and signed a major 12-year media rights deal with Fox Sports ahead of the formation of the new Big East Conference.
NFL seals Providence partnership
The National Football League (NFL) and Providence Equity Partners have formed a global strategic partnership to invest primarily in sports and entertainment-related media assets.
NFL’s Falcons receive city approval for new stadium
National Football League (NFL) franchise the Atlanta Falcons has taken a significant step forward in its bid to develop a new stadium after the city council on Monday voted to approve a financing plan for the downtown facility.
Beckerman replaces Leiweke as AEG is taken off the market
Dan Beckerman has replaced Tim Leiweke as president and CEO of Anschutz Entertainment Group (AEG) after plans to sell the company, which owns and operates major sports facilities and franchises on both sides of the Atlantic, were scrapped on Thursday.
TD Ameritrade expands USOC sponsorship
Online broker TD Ameritrade has renewed and expanded its sponsorship of the US Olympic Committee (USOC).
LPGA happy with ‘clean’ approach to major new event
Ladies Professional Golf Association (LPGA) commissioner Mike Whan has stated that the organisation would consider a title sponsor for its new International Crown event, but maintains its debut tournament is already fully funded.
NASCAR accommodates new partner Prevost
The National Association for Stock Car Auto Racing (NASCAR) has agreed a new multi-year partnership with Volvo Group company Prevost.