North America
BB&T steps up to assume naming rights for Panthers arena
Owner of National Hockey League (NHL) franchise the Florida Panthers, Sunrise Sports & Entertainment (SSE), has agreed a new 10-year arena naming rights agreement with banking group BB&T.
Big 12 offered stability with new media rights deal
The Big 12 Conference has signed a 13-year extension to its media rights agreement with ESPN and Fox Sports in an expanded deal reportedly worth US$2.6 billion.
American sports car series to undergo historic merger
Plans have been announced that will see the merger of Grand-Am Road Racing and the American Le Mans Series (ALMS) in a move that is being heralded as the most significant development in the history of North American sports car racing.
Canada to host 2013 IPC Swimming World Championships
The IPC (International Paralympic Committee) announced that Canada will host the 2013 IPC Swimming World Championships.
Sky Sports announces NFL deal
Sky Sports has agreed a three-year deal with the NFL (National Football League) to broadcast live American football in the UK from 2012 to 2014.
Lockout moves closer as NHL labour deal talks reach a deadlock
The prospect of a hugely damaging National Hockey League (NHL) lockout appears to have moved a step closer after negotiations over a new collective bargaining agreement (CBA) broke off on Friday.
Deutsche Bank tees up PGA Tour sponsorship extension
Deutsche Bank has marked the 10th anniversary of golf’s Deutsche Bank Championship by agreeing a new four-year extension to its title sponsorship deal with the PGA Tour.
Lowe’s agrees major college sponsorship deal
IMG College has announced an “unprecedented” national marketing agreement with Lowe’s that revolves around the utilisation of social media platforms for college sport.
Cisco makes connection with Toronto 2015 Pan American Games
The organising committee for Toronto 2015 has sealed an agreement for Cisco to become the second premier partner of the Pan and Parapan American Games in the Canadian city.
Minnesota Twins lands 2014 All-Star Game
The Minnesota Twins have been announced as the host of Major League Baseball’s (MLB) 2014 All-Star Game.
MLB hits a home run with lucrative ESPN rights extension
Major League Baseball (MLB) has struck an eight-year rights extension to its domestic broadcast deal with ESPN, and the new agreement with the cable-television giant is reportedly worth double the current contract.
Miami to stage climax of FIBA’s 3×3 World Tour
The International Basketball Federation (FIBA) has announced that the final of its inaugural 3x3 World Tour season will be staged in Miami, Florida.
Armstrong set to be stripped of Tour titles after giving up USADA battle
Lance Armstrong will be stripped of his record run of seven Tour de France titles from 1999 to 2005 after the cycling legend announced that he would give up his battle against doping charges from the US Anti-Doping Agency.
Anheuser-Busch strikes deal to extend Budweiser’s MLB partnership
Anheuser-Busch has agreed an enhanced six-year extension to its partnership with Major League Baseball (MLB) that will allow the Budweiser brand to remain as the official beer sponsor of the competition.
Charles Schwab sets sail with America’s Cup
Financial services firm Charles Schwab has signed up as the fifth official partner of the 34th America’s Cup.
F1’s US races face new questions
Organisers behind Formula One’s return to the United States have been forced to offer assurances over the status of their events in the wake of new question marks over their plans.
NBA sets industry first with Ticketmaster tie-up
The National Basketball Association (NBA) has announced a groundbreaking partnership with Ticketmaster that will create the sports industry’s first website including game ticket listings by teams and fans.
Augusta breaks all-male membership tradition
The Augusta National Golf Club, home of The Masters tournament, broke with years of tradition on Monday by admitting its first women members.