North America
Bobcats utilise power of Jordan brand in launching landmark programme
Owner of the Charlotte Bobcats National Basketball Association (NBA) franchise, Bobcats Sports & Entertainment (BSE), has announced a “historic collaboration” between BSE chairman Michael Jordan and team sponsor Presbyterian Healthcare.
British Columbia government scraps BC Place Stadium naming rights deal
British Columbia’s provincial government has axed a proposed C$40 million (US$40 million) naming rights deal for Vancouver’s BC Place Stadium after nearly two years of negotiations with telecommunications company Telus.
Kings to stay in Sacramento after city approves arena funding plan
Sacramento City Council has approved a plan to help finance a US$391 million downtown arena to bring an end to fears that the Sacramento Kings National Basketball Association franchise could leave the Californian city.
NCAA snaps up Allstate ahead of March Madness
The National Collegiate Athletic Association (NCAA) has bolstered its commercial portfolio by signing up Allstate as an official corporate partner.
SportAccord unveils innovations for 2012 Convention
SportAccord Convention has announced the creation of the first-ever Sport Demo Zone for the 2012 edition of the event in Quebec City in May.
MLB confirms post-season revamp
Major League Baseball (MLB) has confirmed that it will expand its post-season format by two teams to 10 in 2012, the first major change to the league’s playoff system since 1995.
NFL’s Vikings make major stadium breakthrough
The threat of National Football League (NFL) franchise Minnesota Vikings leaving Minneapolis receded substantially on Thursday as the franchise, Governor Mark Dayton and political leaders unveiled a proposal to develop a new US$975 million stadium on the site of the existing Metrodome.
Kings set to remain in Sacramento
National Basketball Association (NBA) franchise the Sacramento Kings appear likely to end speculation about their future after reaching a tentative deal to build a new arena in the city.
CEO appointment reignites talk of US Twenty20 cricket
Cricket Holdings America LLC (CHALLC) has appointed Keith Wyness as its new CEO as it seeks to bring world-class cricket to the United States through the development of a new Twenty20 league.
Budweiser steps up Daytona partnership
Budweiser and Daytona International Speedway have announced a new agreement that will see the beer brand take on an enhanced role in the NASCAR (National Association for Stock Car Auto Racing) season's opening festivities.
Mets set to secure new funding
Major League Baseball (MLB) franchise the New York Mets is set to secure some welcome investment with the news that hedge fund industry mogul Steven A. Cohen has become one of the team’s new minority owners.
Earthquakes get ready to lay stable foundations
Major League Soccer (MLS) franchise the San Jose Earthquakes has received a major boost after securing a key victory in its bid to develop a new stadium.
LawAccord to address good governance in sport
The SportAccord Convention has announced that its annual LawAccord event will address the key topic of the importance of good governance in sport.
Deal reached for new Vikings stadium – report
A preliminary agreement has been reached to build a US$975 million stadium for the National Football League’s Minnesota Vikings in downtown Minneapolis, according to the Minneapolis Star Tribune.
McDonald’s on the ice with NHL
Fast food chain McDonald’s has renewed its official partnership with the National Hockey League with a multi-year deal.
Emirates makes inroads into US market with tennis deal
Emirates has sealed its first major sponsorship deal in the US by agreeing a partnership with the United States Tennis Association (USTA).
IndyCar active in commercial market
The IndyCar Series has announced a raft of new commercial partnerships ahead of its 2012 season, including the extension of its deal with official tyre supplier Firestone.
NHL reconnects with Verizon on multi-year partnership
Verizon Wireless has agreed a multi-year partnership renewal with the National Hockey League (NHL) and Players’ Association (NHLPA) in a deal that is set to provide enhanced digital content and streamed action for fans.