North America
NHL reconnects with Verizon on multi-year partnership
Verizon Wireless has agreed a multi-year partnership renewal with the National Hockey League (NHL) and Players’ Association (NHLPA) in a deal that is set to provide enhanced digital content and streamed action for fans.
Twitter and Nike join SportAccord Convention line-up
SportAccord Convention has announced that Twitter chief executive Omid Ashtari, Nike brand CEO Charlie Denson and Feng June, founder and CEO of Chinese consumer electronics giant Aigo, will be conference speakers at the 2012 edition in Quebec.
CONCACAF and CONMEBOL in Pan-American talks
Confederation of North, Central American and Caribbean Association Football (CONCACAF) interim president Alfredo Hawit has revealed that talks are underway to create a Pan-American championship with the South American Football Confederation (CONMEBOL).
NHL to seek attendance record with Michigan Winter Classic
The National Hockey League (NHL) has announced that the cavernous Michigan Stadium will host the 2013 Winter Classic, with League officials seeking a world record attendance for the game.
Salt Lake City returns to Olympic fray
The prospect of an American bid for the 2022 or 2026 Winter Olympics moved closer on Wednesday as an exploratory committee was formed by Salt Lake City officials.
Super Bowl breaks TV records yet again
The New York Giants’ dramatic win in Sunday’s Super Bowl ensured the National Football League’s (NFL) showpiece game set a new broadcast landmark for the third year running.
NFL Network scheme has primetime goal
The National Football League (NFL) has announced that its official television network will broadcast five additional regular-season games in 2012 in a bid to grant franchises additional primetime coverage.
San Francisco 49ers become first beneficiaries of NFL stadium fund
National Football League (NFL) owners on Thursday approved a US$200 million loan in a landmark deal that is set to provide considerable impetus to the development of a new stadium for the San Francisco 49ers.
NASCAR takes hands-on approach to digital media
The National Association for Stock Car Auto Racing (NASCAR) has extended its long-standing digital partnership with Turner Sports in a restructured deal that will see the organisation take a core part of the operation in-house from 2013.
Scotiabank ices new NHL deal
The National Hockey League (NHL) has agreed a deal that will see Scotiabank continue in its role as the official bank of the League.
LG reconnects with NCAA
LG Electronics USA will continue as an official corporate partner of the National Collegiate Athletic Association (NCAA) after signing a new contract through to August 2015.
NFL clubs hand commissioner Goodell contract extension
The National Football League (NFL) announced on Wednesday that its clubs have agreed to hand commissioner Roger Goodell a new contract that will extend his tenure through to the end of the 2018-19 season.
Initial round of bidding for Dodgers attracts $1 billion offers
Multiple offers in excess of US$1 billion have been tabled in the initial round of bidding in the auction for Major League Baseball (MLB) franchise the Los Angeles Dodgers, according to a report.
USA Today Sports enhances online presence
The USA Today Sports Media Group has made a significant move to strengthen its position in the online sports market by acquiring Fantasy Sports Ventures (FSV) and Big Lead Sports, the largest independent digital sports property in North America.
Breeders’ Cup secures added exposure with NBC Sports deal
The Breeders’ Cup has agreed a landmark media rights partnership with NBC Sports Group that will ensure the first live primetime broadcast of horse racing showpiece the Breeders’ Cup Classic.
Kia maintains faith in power of NBA partnerships
Kia Motors America has furthered its relationship with the National Basketball Association (NBA) by renewing its partnership with nine teams, along with adding the Golden State Warriors as a new partner.
PGA Tour chips in USA Today partnership
The PGA Tour has entered into a five-year official marketing relationship with the USA Today Sports Media Group as it seeks to provide greater exposure for its corporate sponsors.
SportAccord Convention unveils initial speaker line-up
The SportAccord Convention has announced a stellar line-up of speakers for the 2012 edition of the conference in Quebec City.