North America
Lockout sees NBA postpone camps and cancel preseason games
The National Basketball Association (NBA) lockout made its first major inroads into the sport’s calendar on Friday as the league postponed training camps indefinitely and axed 43 preseason games.
USOC secures BP sponsorship extension
Oil and gas giant BP has extended its high-profile sponsorship of the US Olympic Committee (USOC) through the 2016 Rio de Janeiro Games.
Cycling showpiece to return to United States in 2015
Richmond in Virginia will host the 2015 Road World Championships after the International Cycling Union (UCI) confirmed that the event would return to the United States for the first time since 1986.
Visa extends commercial backing of USSA
The United States Ski and Snowboard Association (USSA) has renewed a sponsorship deal with long-term supporter Visa.
Big Ten Digital Network to provide new online platform
Big Ten Network and CBSSports.com College Network have announced the creation of the Big Ten Digital Network, a new online portal for the hugely popular North American college sports conference.
NHL introduces game-day social media “blackouts”
The National Hockey League (NHL) has issued a new social media policy that will prevent players and team personnel from posting on websites such as Twitter and Facebook for long spells on game days.
Honda stays on the ice with new NHL partnership
Honda will remain the official automotive partner of the National Hockey League (NHL) in the United States for a further three years after the two organisations agreed to extend a relationship that began in 2008.
CBC back in frame for Olympic TV rights
Canada’s Bell Media, owner of the CTV network and the TSN sports network, and public-service broadcaster CBC, has confirmed it will team up to bid for the rights to the 2014 and 2016 Olympic Games.
ESPN unveils huge NFL rights extension
ESPN has sealed a mammoth eight-year rights extension with the National Football League (NFL) that will keep the hugely popular Monday Night Football show on the US cable broadcaster through to 2021 in a deal reported to be worth US$15.2 billion.
NFL books Marriott as hotel sponsor
The National Football League (NFL) has signed up its second major sponsorship deal of the week by recruiting Marriott International as a commercial partner.
PepsiCo expands lucrative NFL partnership
PepsiCo has renewed its long-term commercial partnership with the National Football League (NFL) in an expanded deal that will comprise a number of the drink and snack-food manufacturer’s brands.
Visa sees value in American soccer market
Visa has extended its relationship with Soccer United Marketing (SUM), which encompasses a variety of properties throughout North and Latin American football.
PGA Tour pens long-term extension with CBS, NBC
The PGA Tour has announced its longest network television deal in history by penning a nine-year contract with CBS Sports and NBC Sports in the United States.
Einhorn’s Mets investment collapses
David Einhorn’s proposed acquisition of a stake in the New York Mets Major League Baseball (MLB) franchise has collapsed.
Toronto councillor calls for inquiry into rejected Olympics bid
Toronto city councillor Kristyn Wong-Tam has called for a formal inquiry into Mayor Robert Ford’s decision not to press ahead with a bid from the city to host the 2020 Olympics.
MLS teams feel the noise with new Stadium Alliance
Seven Major League Soccer (MLS) teams have come together to form an alliance which aims to attract more business to their venues from the music and entertainment industry.
Ebersol to advise Bell on NBC’s Olympics coverage
Jim Bell, the executive producer of NBC’s ‘Today’ show, has been handed the responsibility of steering the US network’s coverage of the London 2012 Olympics, although his predecessor Dick Ebersol will remain involved in the channel’s output.
UPS expands college sports partnership with bumper deal
United Parcel Service (UPS) has expanded its sponsorship of college sports in the United States by penning a new “multi-year” agreement with IMG College.