North America
Business

This year’s Breeders’ Cup World Championships at Churchill Downs, Kentucky has set attendance and ticket sales records for the prestigious horse racing event.
Business

The National Hockey League (NHL) has agreed a one-year deal with Discover that will see the financial services company become the league’s US official credit card and financial sponsor.

The Ultimate Fighting Championship (UFC) yesterday announced it is adding two new championship divisions at bantamweight (135lbs or 9stone 9lbs) and featherweight (145lbs or 10stone 5lbs) following the mixed martial arts company’s takeover of World Extreme Cagefighting (WEC) last week.
Business

Brewer Anheuser-Busch has told NASCAR’s Richard Petty Motorsports (RPM) that it "will not receive the final payment on its 2010 sponsorship contract," according to sources from the United States.
Business

The National Football League (NFL) is drawing up plans to stage multiple regular season games in London, and possibly other UK cities, once it agrees a new labour contract with its players.
Business

Virgin Atlantic Airways has signed a deal to become UK sponsor and official airline of the National Football League (NFL) International Series game involving the San Francisco 49ers and the Denver Broncos, to take place at the Wembley Stadium, in London next Sunday.
Business

Major League Baseball (MLB) expects to bring in record-breaking gross revenues of $7 billion in 2010 despite a fall in total attendance and a number of sponsors having defected from the sport in recent years.
Business

National Basketball Association (NBA) commissioner David Stern has admitted cutting the number of teams in the league as he expects losses of around $350 million this season.
Business

Wireless services provider Boost Mobile has signed a sponsorship deal with the Ultimate Fighting Championship (UFC) and will present the heavyweight bout UFC 121 next Saturday in Anaheim, California.
Media

News Corporation and Cablevision Systems yesterday resumed talks after the feed for several Fox channels were cut in the New York and Philadelphia regions at midnight on Saturday following a dispute over programme fees.
Business

Memphis has been chosen as one of the three US cities to host a franchise for the newly-created World Series of Boxing (WSB).
Business

Liverpool owners Tom Hicks and George Gillett have obtained a restraining order at a Texas District Court to block the sale of the English Premier League club to New England Sports Ventures (NESV).
Business

The US National Football League (NFL) could lose $1 billion in case there is a lockout next year – even if the entire 2011 season is played.
Media

National Basketball Association (NBA) team Miami Heat has filed legal action Clear Channel Broadcasting, claiming the company is in breach of their contract by favouring National Football League (NFL) franchise Miami Dolphins.
Business

The share price of global sportswear leader Nike hit an all-time high of $83.40 yesterday following the announcement of its five-year deal with the US National Football League (NFL).
Business

Global sportswear leader Nike is set to replace adidas-owned brand Reebok as the US National Football League (NFL) apparel and sideline rights holder.
Business

Putnam Investments, the Boston-based money management firm with around $120 billion in assets under its management, will sponsor the US Ski and Snowboarding teams for the next four seasons.
Business

News-owned US network Fox has sold 90 per cent of advertising around its post-season Major League Baseball matches.