North America
Texas Stadium demolition a marketing spectacular
Dynamite charges flattened the 65,639-seat Texas Stadium, the former home of the Dallas Cowboys NFL team, on Sunday, in front of a public audience of over 20,000 and amid a novel marketing campaign by food manufacturer Kraft.
Puma re-enters Volvo Ocean Race
German sportswear company Puma will enter a team in the next Volvo Ocean Race, in 2011-12, after finishing second in the 2008-09 competition.
NBA’s Hornets in $200m majority share talks
Entrepreneur George Shinn is in talks with Louisiana businessman Gary Chouest to sell his majority stake in the National Basketball Association’s New Orleans Hornets for about $200 million, according to the Minneapolis Star Tribune.
Nike airs first Woods TV advert on eve of Masters
Apparel brand Nike aired a television advert yesterday featuring Tiger Woods, the first of its kind since revelations of a string of extramarital affairs had caused some sponsors to distance themselves from golfer.
F1 in Russia by 2012, New York 2013
Bernie Ecclestone aims to bring Formula One to Russia by 2012 and New York by 2013, a move that will see the motor racing series have up to 20 events in its grand prix calendar.
NFL revenue goal of $25 billion by 2027
NFL commissioner Roger Goodell wants the league to reach $25 billion in revenue by 2027, according to SportsBusiness Journal. The amount would require an additional $1 billion in new revenue on average each year until then.
ESPN brings Monday night NFL to UK
One of US sports television's biggest regular broadcasts, the live Monday night National Football League match, will be broadcast live in the UK by ESPN next season.
NBA the top-paying sports league, Premier League only fourth
The NBA has topped a list of leagues ranked by average pay at their teams, which threw up some surprising results including a second-place appearance for the Indian Premier League cricket competition, the Premier League only making fourth place, and the NFL only coming sixth.
Woods return may boost Masters audience by 16%
Tiger Woods’ return at next month’s Masters may boost US television viewership of the event by 16 per cent, according to the Seton Hall Sports Poll.
MLS eyes more international stars
Major League Soccer commissioner Don Garber wants to encourage more deals like the one that brought England’s David Beckham to the US.
MLS avoids strike with new labour deal
US Major League Soccer has prevented a first-ever strike by reaching a new five-year collective bargaining agreement only a few days before the start of the season on March 25.
MLB goes overseas with Puerto Rico fixtures
Major League Baseball teams the New York Mets and Florida Marlins will play a three-game series in Puerto Rico in June.
Sponsors welcome Woods back
The sponsors who stood by Tiger Woods through the revelations of his infidelities have been boosted by the news of his return at the US Masters.
Uniting a (very big) country
Canadians report a surge in national pride in the afterglow of the Olympics.
Woods return announcement expected “soon”, says Finchem
PGA Tour commissioner Tim Finchem said yesterday he expects Tiger Woods to announce his return to action soon.
NRL lands US TV deal
Australian rugby league’s NRL has got US television coverage under a deal with America One Television.
MLS players to strike if no deal reached
US Major League Soccer players have voted to strike if a new Collective Bargaining Agreement is not agreed by the season start on March 25.
Woods rejects $75m Paddy Power deal
Tiger Woods has turned down a $75 million, five-year sponsorship deal with Ireland-based bookmaker Paddy Power.