North America
Events

Two TV networks that lost out in the high-stakes bidding to televise NFL games face major hurdles in realising their ambition to form a new pro football league, according to advertising executives.
Business

Denver based sponsorship evaluation and marketing company the Bonham Group has launched a new market research company to measure brand awareness and consumer attitudes in the sports and entertainment industry.
Business

Individual and team gold medals will be awarded in a record 296 events at the Sydney 2000 Olympics, games organisers have said.
Business

NHL Enterprises president Rick Dudley, the league's top marketer, is leaving for job at Mentmore, the real estate development and holding company involved with the National Hockey League rink development.
Business

There would be no backing down on the commitment to provide cheap tickets for the 2000 Sydney Games, New South Wales Olympics Minister Michael Knight has said.
Events

The cancellation of Saturday's heavyweight-championship bout between Evander Holyfield and Henry Akinwande has left the cable industry with a sizable bill.
Business

FIFA, soccer's governing body, is to tap global financial markets to cover itself against the risk of a future World Cup being cancelled, according to the Financial Times.
Media

ESPN Magazine, owned by Walt Disney Co. and Hearst Publications has bought Inside Sports Magazine.
Media

Major League Baseball owners have voted unanimously at quarterly meetings to approve the sale of the Texas Rangers to media magnate Tom Hicks.

The Chicago Bulls' Wednesday victory over the Utah Jazz in game four of this year's NBA Finals has scored a 19.1 rating, 33 share, second-highest game-four rating ever and tied for the seventh-best rating of any type in NBA history.

Friday night's game-five 83-81 victory by the Utah Jazz over the Chicago Bulls has apparently clinched a record rating for this year's NBA finals,
Events

NBC has clinched a record NBA Finals rating with a sixth-game overnight score that may also be the top single-game rating in league history.
Business

In response to a threatened player boycott of the world championships, U.S. basketball authorities might enter a team excluding the 12 NBA players already chosen.
Business

US racetrack operator Churchill Downs has appointed John H. Willie senior vice president, marketing, from the end of the month..
Business

London based ad agency Saatchi & Saatchi says it has won the global advertising contract for New Zealand's national rugby union team, the All Blacks, by their new sponsor Adidas-Salomon AG.
Media

The NFL?s Philadelphia Eagles have signed virtual advertising company Imadgine Video Systems for its pre season games.
Events

Bud Selig, Major League Baseball's acting commissioner for nearly six years, denied a New York Times report Thursday that he has accepted the job on a permanent basis.
Sponsorship & Marketing

Sports&Company are to sell some of its cycling event businesses including International Cycling Productions Inc. to sports marketing agency Advantage International.