North America

American business icon Jack Welch, who is set to call it a day at General Electric, is poised to buy his favourite baseball team, the Boston Red Sox.

Californian advertisers are free to brand racehorses after the local governing body reversed a long-standing ban.

The United States Tennis Association (USTA) has expanded its US Open partnership with United Airlines until 2005.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

Allan Houston became the highest paid NBA player in New York Knicks history in a $100 million contract.

The world's tallest buildings will play host to at least 40 daredevil skydivers from the United States, Europe and the Middle East in the first international base jumping tournament, Malaysian organisers said on Monday.

The NFL is claiming a yet-to-be-built stadium in downtown Detroit will be the most unique and innovative sports complex in the country.

Tele-Cine, the builders of secure TV and internet production facilities, has signed a long-term contract to provide transmission services for the digital TV channel gobarkingmad - a live, 24-hour greyhound racing channel where punters can see a race every five to eight minutes.

Susan Eid, an adviser to the Federal Communications Commission (FCC), has urged industry leaders in the cable market to end their quest for regulation of sports programming in the US.

AOL executive and Washington Capitals owner Ted Leonsis, the man who lauded the internet as a way for owners to communicate directly with fans at this year?s Sports Summit in New York, is now considering scaling down his e-accessibility in the wake of ?several hundred vulgar and threatening e-mails? sent to him.

Michael Jordan has been showing the youngsters how it is done in Washington Wizard workouts, but the 38-year-old team president is holding off on a decision about returning to the court for the NBA team.

A squad of top NBA players will visit China and Taiwan in September for two exhibition games, the National Basketball Association has announced.

English soccer club Crystal Palace is trying to establish a partnership with Walt Disney World to become the entertainment giant's official football club.

McLaren technical director Adrian Newey is poised to join Formula One rivals Jaguar, according to reports.

Soccer?s world governing body FIFA has put plans for a bond issue backed by the marketing rights to the 2002 World Cup on hold, a source close to the deal said earlier today.

Watch manufacturer Rolex has agreed to be a sponsor at golf?s next two Ryder Cups within Europe and of the 2003 European team when the matches are played in the United States.

Former Marquee Group chief Robert Gutkowski?s Nasdaq-listed marketing agency, Magnum Sports & Entertainment, Inc has formed a strategic joint venture with sports industry veteran Frank Vuono?s 16W Marketing LLC, to create marketing strategies focused on fashion and modelling opportunities to the world's top athletes.