North America
XFL AD INVENTORY SELLING FAST
More than 60% of XFL advertising spots in advance of the league?s debut on February 3, 2001.
ESPN GETS INTERACTIVE IN TEST WITH NHL AND X GAMES
ESPN - in conjunction with several of its affiliates and advertisers and the National Hockey League - will conduct a single-screen interactive television test during NHL All-Star Saturday and the Winter X Games on February 3.
USTA RECRUITS TOTAL SPORTS CO-FOUNDER
The United States Tennis Association (USTA) has recruited Ezra Kucharz into the new position of managing director, advanced media.
COMCAST-SPECTACOR NAMES PHILADELPHIA PHANTOMS VP
Peter Casey has been named as the new vice president of the minor league hockey team Philadelphia Phantoms, owned by Comcast-Spetacor in the US.
UNIVERSITY OF MICHIGAN STRIKES NIKE DEAL
The University of Michigan and Nike have agreed to a seven-year deal clothing and equipment deal for U-M?s varsity teams worth a reported $28 million.
SPORT SUMMIT: DEVITO BULLISH ON XFL SUCCESS
With only weeks to go before the launch of the XFL American football league, XFL President Basil DeVito is confident that the ?reality show wrapped inside America?s most popular game, ? will surpass original revenue forecasts.
QUOKKA CFO QUITS TO JOIN 49ERS
Les Schmidt, executive vice president and chief financial officer at Quokka Sports has quit.
SWATCH SIGNS SPONSOR DEAL WITH IOC
Swatch Group has signed a long-term partnership agreement with the International Olympic Committee (IOC) in areas of timing, scoring and results-keeping.
SPORT SUMMIT REPORT: HISPANIC DEMOGRAPHIC TOPS FOR SPORT, SAYS POLL
American sport and its commercial partners should target the growing US Hispanic population in order to maximise revenues, according to a leading research consultant.
RYDER CUP 2009 DECISION IMMINENT
The venue for the 2009 Ryder Cup could be decided next month when a meeting of the competition's board will discuss the issue, the PGA European Tour have announced in a statement.
US PUNTERS GO TO THE IRISH DOGS
Online and telephone betting service betinternet.com have signed an exclusive broadcast and betting agreement with the Irish Greyhound Board, offering access to the Irish Tote.
SPORT SUMMIT REPORT: PAYNE STICKS TO IOC BRAND STRATEGY
IOC marketing director Michael Payne has endorsed the Olympic movement's brand management strategy for the Sydney Games following a "full debrief" on Olympic sponsorship issues at an IOC meeting in New York.
WEIGHTLIFTER JOINS ATHENS OLYMPIC EFFORT
Greek weightlifter Pyrros Dimas, one of only a trio of competitors to win three Olympic golds in the sport, was appointed to the 2004 Athens Games organising committee on Thursday.
SPORT SUMMIT REPORT: BROKEN SPORT FIXED BY INTERNET, SAYS LEONSIS
Ted Leonsis, owner of the NHL's Washington Capitols and president of AOL Interactive Properties Group told delegates at the 23rd annual Sport Summit Trade Show and Conference in New York that "Sport is broken"- but indicated that the internet can fix it.
BEACH VOLLEYBALL NAMED AS AN OFFICIAL OLYMPIC SPORT
The International Olympic Committee has confirmed the status of Beach Volleyball as a full Olympic discipline as from the Olympic Games of Athens in 2004.
TYSON TO FACE NEVADA OFFICIALS AFTER MICHIGAN SUSPENSION
Former heavyweight champion Mike Tyson can only hope the State of Nevada will be as charitable toward him as the State of Michigan was earlier this week.
CBS CLOSE TO SELLING ALL SUPER BOWL ADS
Television network CBS Corp., a unit of Viacom Inc. , said it has sold all but one of its ad spots for the Jan 28 National Football League Super Bowl championship game, which the network is broadcasting this year.
EX-ESPN STAR MAN TAKES OVER AT WEB TECHNOLOGY FIRM
Alexander Brown, who led ESPN and ESPN STAR Sports? efforts in Asia, has been named president and chief operating officer of web animation firm Virtual Spectator.