North America

The New England Patriots have sold the naming rights to their new stadium to internet conglomorate CMGI in exchange for at least $114 million over 15 years. The stadium will be called CMGI Field.

A lesbian couple thrown out of Dodger Stadium during a baseball game because they were kissing passionately received a public apology from the Los Angeles Dodgers as well as free tickets for future games.

Total Sports has expanded its online college network of over 80 official web sites of major college athletic programs and conferences, with the addition of one new conference and two new schools.

This year?s WNBA Championship featuring a best-of-three game series between New York Liberty and the Houston Comets, will be broadcast to 154 countries and in 22 different languages.

InMotion Technologies has created an interactive web page for the X-Games 2000.

The X Games in San Francisco has become the focus of ambush marketing tactics by dot com companies keen to impress the valuable ?Generation Y? market.

Organisers of the Summer Olympics have played down concerns the playing surfaces for the soccer tournament would not be ready in time for the Games next month.

The Detroit Red Wings and former defenseman Uwe Krupp have a new date to square off over a $12.3 million arbitration case.

Computer experts will work around the clock during the Sydney Olympics to keep out cyber hackers who might try to vandalise Games websites, even changing official results and the names of medal winners.

Sports marketing giant Octagon, has taken a substantial equity position in Consultants In Sport (CIS), a leading sports marketing company in Belgium and Holland.

Orange County based Churm Publishing Company has signed one of its largest sponsorship agreements ever with the Women In Sports Careers Foundation (WISC).

3Com Corp. is unveiling a steno pad-sized "Web pad" that can access the web- but only in the 3Com Park, formerly known as Candlestick Park, the home to the San Francisco 49ers.

Travelocity.com and the Dallas Mavericks have joined forces to launch a new sports marketing promotion.

The new Paul Brown Stadium ? home of the NFL?s Cincinnati Bengals ? got a positive reception from fans this weekend.

Escalating steel prices could create havoc with the construction budget of two major new stadium builds in the US.

Fuxito.com, the US-based online soccer media source, has named Terry Hillery, the ?At-Large North American Collegiate Entrepreneur of the Year?, as its director of Strategic Development and E-Commerce.

The Arena Football League Board of Directors has awarded Dallas Cowboys owners Jerry Jones, Jerry Jones Jr. and Stephen Jones an Arena Football League expansion team for Dallas.

Organisers of the Sydney Olympic Games have received a poor report card for their running of the event, according to a major opinion poll.