Oceania
TCL adds AFL to portfolio in 2023 sponsorship spree
The Australian Football League (AFL) has named Chinese electronics company TCL Electronics as the league’s official 'TV & Whitegoods' partner, as well as a sponsor of a hospitality area within the AFL-owned M…
Fifa drops Visit Saudi sponsorship plan for Women’s World Cup
Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …
Rugby Australia secures new CBA deal with boost for women’s players
A new collective bargaining agreement (CBA) has been struck between Rugby Australia, the country’s five Super Rugby clubs and the Rugby Union Players Association (RUPA), with the deal including a range o…
Seven bags ONE Championship rights in first Australian deal
Australian commercial broadcaster Seven Network has secured exclusive rights to mixed martial arts organisation ONE Championship.
The agreement marks ONE Championship's first broadcast deal in Australia
NRL secures multi-year Hisense sponsorship extension
The National Rugby League (NRL) has announced that Hisense has extended its sponsorship agreement for another three years
Supercars Championship announces four sponsorship deals
Australian motor racing series Supercars has announced four new sponsorship agreements for the 2023 season, with Panasonic, Schick and Repco Authorised Service joining in a trio of new deals and Boost…
Seven Consulting extends backing of Australia’s Opals
Project management firm Seven Consulting has agreed a three-year extension to its naming-rights deal with Australia’s women’s basketball team.
Chemist Warehouse extends with NRL to 2025
Retail pharmacy Chemist Warehouse has signed a three-year extension to its ‘Major Partner’ deal with Australia’s National Rugby League (NRL).
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Fanatics enters Australian market with 10-year AFL deal
The Australian Football League (AFL) has entered into a 10-year agreement with global sports merchandising company Fanatics as part of plans to revolutionise the fan experience across its competitions
Protocol to distribute Rugby Europe rights in Asia, Oceania and South Africa
Rugby Europe, the administrative body for rugby union in Europe, has signed an exclusive media rights distribution deal with the Protocol Sports Marketing agency covering Asia, Oceania and South Africa
Optus secures five-match Women’s FA Cup deal
Australian telco Optus has secured a five-match deal for rights to the Women’s FA Cup. The telco will broadcast live coverage of the matches on its subscription streaming service Optus Sport.
Sky NZ profits fall amid sports rights spend
Pay-television broadcaster Sky New Zealand has seen its half-year profit fall despite revenue rising, as it broke through the one million subscriber barrier
NRL posts record surplus of A$62.9m for 2022
Australia’s National Rugby League (NRL) has reported a record operating surplus of A$62.9m (€40.4m/$43m) for the 2022 season, an increase of A$19.9m on the previous year.
Heritage Bank lands naming rights to Gold Coast Suns stadium
Financial services company Heritage Bank has acquired naming rights to the home stadium of Australian Football League (AFL) team the Gold Coast Suns
Gabba redevelopment central to A$7bn Brisbane Olympics funding deal
The Gabba in Brisbane is set for major redevelopment work ahead of the 2032 Olympic and Paralympic Games after the Australian and Queensland Governments committed more than A$7bn (€4.5bn/$4.8
Optus adds play-off tournament rights to Women’s World Cup offering
Australian telco Optus has secured rights to the 2023 Fifa Women’s World Cup play-off tournament, which begins in New Zealand on Saturday.
Seven hails end of ‘onerous contracts’ as content costs fall, details Super Bowl audience
Australian commercial broadcaster Seven has hailed the end of “onerous contracts” after its latest set of financial results revealed a decrease in content costs and stable revenues in the first half of its accounting year.
Super Rugby moves to speed up game with time limits, reduced TMO usage
Sanzaar's Super Rugby Pacific competition is introducing rule changes aimed at making its matches more fluid and entertaining for fans