Oceania
Westpac signs on as new main sponsor of State of Origin’s Blues
Financial services company Westpac has agreed a deal with New South Wales Rugby League (NSWRL) to become the new main sponsor of State of Origin team the Blues
4 Pines extends with Cricket Australia
Australian craft beer company 4 Pines Brewing has signed a one-year extension with Cricket Australia as the official beer of the Australian men’s cricket team.
Primetime slot grants SBS strong ratings for Australian World Cup win
Australia’s first Fifa World Cup win in 12 years pulled in huge ratings for public-service broadcaster SBS on Saturday.
AFL aiming to appoint new CEO early in 2023 as McLachlan exit date set
The Australian Football League is aiming to appoint a new chief executive early next year
Australia’s Seven signs another one-year World Surf League deal
Australian commercial broadcaster Seven has renewed its agreement for free-to-air coverage of the World Surf League ahead of the 2023 season
Football Australia renews with fitness accessory supplier PTP
Football Australia has extended its official supplier deal with Australian fitness equipment company PTP.
The partnership began in 2018 and under the extension will run until the end of 2024
CommBank opens official supporter category for 2023 Women’s World Cup
Commonwealth Bank (CommBank) has signed on as the first official supporter for the 2023 Fifa Women’s World Cup in Australia and New Zealand.
LIV Golf coming to Adelaide in ‘multi-year’ deal
Breakaway golf series LIV Golf has added Adelaide to its calendar for 2023 after agreeing a 'multi-year' deal to host events in the South Australia capital
Nine concludes Tennis Australia renewal in deal worth more than A$425m
Tennis Australia has struck a new five-year deal with domestic broadcaster Nine Entertainment, with the agreement providing continued coverage of the Australian Open grand slam tournament on free-to-air…
Football Australia to build on Women’s World Cup legacy with Lego
Football Australia has announced a three-year sponsorship agreement with Lego Australia that will see the toy company support the delivery of the association’s Legacy ’23 programme.
Rolex returns as Australian Grand Prix title sponsor
Rolex is to return as title sponsor of the Australian Grand Prix for 2023
Melbourne to debut new World Surf League event concept
The World Surf League (WSL) has announced that Melbourne will become the first destination to host an official event at a wave basin development
ARC hires Racing Queensland CEO Parnell to lead media rights strategy
Brendan Parnell, the chief executive at Racing Queensland, has been appointed as Arena Racing Company’s managing director of media and international.
Woolworths extends with Cricket Australia
Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers
Coca-Cola exits AFL after 30 year-plus relationship
The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
Rugby Australia extends Taylors Wines tie-up
Rugby Australia has extended its sponsorship deal with South Australian wine producer Taylors Wines
Sportradar and Baseball Australia agree OTT streaming and betting rights deal
Sportradar, the sports data and digital content company, has agreed a wide-ranging deal with Baseball Australia through which it will launch an OTT streaming platform and distribute betting data and video…
Nine ‘agrees Tennis Australia domestic rights renewal’
Australian broadcaster Nine Entertainment is reported to have renewed its domestic media rights for the Australian Open tennis Grand Slam in a deal with Tennis Australia