Oceania

Australian Rules Football
Sponsorship & Marketing

The Australian Football League has announced a sponsorship agreement with Pepperjack Wines. The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season
Australian Rules Football
Licensing & Merchandising

The Australian Football League is to release a range of non-fungible tokens (NFTs) after striking a five-year agreement with Hong Kong-based digital collectibles company Animoca Brands
Rugby Union
Media

New Zealand telecoms operator Spark has finalised a deal with media company Warner Bros
NFL
Industry Moves

The National Football League is continuing to expand its international business operations by appointing league executives Henry Hodgson and Charlotte Offord as the general managers for the United Kingdom…
Multiple Sports
Sports Betting

News Corp Australia is reported to be close to launching a new online sports betting service after striking agreements with gambling entrepreneur Matthew Tripp and Las Vegas-based investment firm Tekkorp
Swimming
Events

The ‘Duel in the Pool’ swimming contest is to return to Sydney for the first time in more than 15 years after Swimming Australia and USA Swimming revived the event as part of a “festival of swimming” in the …
Football
Events

SportBusiness speaks to Jane Fernandez, chief operating officer (Australia) of the 2023 Fifa Women’s World Cup Major sports events have become important moments for change in society, she says
Motorsport
Media

The return of the Australian Grand Prix generated strong audiences for pay-television broadcaster Foxtel but the free-to-air audience for the Formula 1 race declined by 15 per cent
Rugby League
Events

Australia's National Rugby League is looking at running a pre-season match in the US, and could exploit its links to Hollywood to get the plan moving, according to media reports
Rugby Union
Finance & Law

The proposed private equity investment deal by Silver Lake in rugby union in New Zealand has been delayed after the country's provincial unions requested more information on the agreement and more time…
Golf
Events

The Australian city of Melbourne has been selected to host the 2028 and 2040 editions of golf’s Presidents Cup.
Football
Sponsorship & Marketing

Football Australia has announced a wide-ranging sponsorship deal with Spanish car brand Cupra
Football
Events

The Asian Football Confederation is discussing a revamped top-tier continental club competition with its leading federations and its exclusive commercial rights agency Football Marketing Asia, according…
Cricket
Licensing & Merchandising

Cricket Australia and the Australian Cricketers’ Association are to release a range of digital collectibles after striking “multi-year” licensing agreements with non-fungible token companies Rario and B…
Rugby League
Media

Pay-television operator Sky New Zealand has announced a deal with media company Discovery that will see three rugby league matches televised on Discovery’s free-to-air channel Three and streaming service T…
Rugby League
Sponsorship & Marketing

Australia’s National Rugby League (NRL) has signed an agreement with Asahi Lifestyle Beverages to make its carbonated soft drink brand Solo the league’s official non-alcoholic sponsor.
Australian Rules Football
Industry Moves

Australian Football League chief executive Gillon McLachlan has announced he will leave the organisation at the end of the current season following eight years at the helm of the Australian rules football…
Multi-sport
Events

The 2026 Commonwealth Games have been awarded to cities across the Australian state of Victoria