Oceania

Cricket
Sponsorship & Marketing

Japanese sporting goods company Asics has renewed as the ‘Official Apparel Partner’ of Cricket Australia, until 2028, as long-term sponsors consolidate across some of the governing body’s main assets. A
Rugby Union
Industry Moves

New Zealand Rugby has appointed Google executive Craig Fenton to head up its commercial activity after the recent departure of Richard Thomas. 
Mixed Martial Arts
Media

Foxtel’s Main Event channel will become the exclusive home of all pay-per-view UFC events from the start of 2024, bolstering the media group’s position as Australia’s pre-eminent sports broadcaster. P
Rugby League
Events

The Australian Rugby League Commission and New South Wales Government have agreed a fresh one-year deal for this season’s NRL and NRLW Premiership Grand Finals to remain at Sydney’s Accor Stadium, with the long-term home of the events remaining uncertain.
Rugby Union
Governance

Australia and Japan's rugby union teams will face each other more often throughout this decade as their respective governing bodies forge closer commercial and governance ties
Multi-sport
Events

The Queensland state government is at loggerheads with the mayor of Gold Coast over the latter’s pursuit of a ‘rescue plan’ to host the 2026 Commonwealth Games in the country. G
Multi-sport
Events

The Commonwealth Games Federation (CGF) has been thrown into turmoil after the government of the Australian state of Victoria cancelled its plans to stage the 2026 Commonwealth Games, citing cost concerns
Rugby League
Media

Australian commercial free-to-air broadcaster Nine has ramped up its commitment to the National Women's Rugby League by announcing it will make all 48 games from the expanded 2023 season available live…
Football
Sponsorship & Marketing

Chinese dairy products manufacturer Mengniu has continued its support of Fifa national team tournaments by becoming an official sponsor of the upcoming Women’s World Cup in Australia and New Zealand.
Motorsport
Industry Moves

Travis Auld has been appointed as the new chief executive of the Australian Grand Prix Corporation (AGPC), organisers of the Melbourne Formula 1 race, replacing the recently departed Andrew Westacott
Cricket
Media

Major League Cricket has announced a domestic media rights deal with subscription broadcaster Willow TV and a series of international media rights agreements ahead of its inaugural season
Hockey
Media

Hockey Australia, field hockey's domestic governing body, has struck an extensive media rights agreement with commercial broadcaster Seven Network
Football
Sponsorship & Marketing

Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.
Multiple Sports
Sponsorship & Marketing

The Australian Government has been called on to introduce a “phased, comprehensive ban” on online gambling advertising within three years, following the publication of a new report.
Football
Events

The national football federations of Australia and New Zealand have expressed interest in exploring a joint bid to host the 2029 Fifa Club World Cup (CWC)
Basketball
Sponsorship & Marketing

The New Orleans Pelicans of the National Basketball Association has struck a first-of-its-kind global partnership with TripADeal, the Australia-based online travel agent
Football
Sponsorship & Marketing

Fifa has announced that Optus has become a sponsor of the upcoming 2023 Women's World Cup in Australia and New Zealand
Olympic Games
Sponsorship & Marketing

Australian media group Nine has followed up its recent rights agreement for the Olympic Games by signing a commercial sponsorship deal with the Australian Olympic Committee (AOC)