Poland

Tennis
Sponsorship & Marketing

On, the Swiss sportswear and equipment brand backed by tennis legend Roger Federer, has further expanded its presence in the sport by signing up world No.1 Iga Świątek as its first female brand ambassador.
Football
Events

The Sportfive agency has been appointed to sell hospitality packages for the Polish national team’s home qualifiers for next year’s Uefa Euro 2024 tournament.
Multi-sport
Host Broadcast & Production

Mediapro, the broadcast production group and rights agency, has been appointed as the host broadcaster for the 2023 European Games in Kraków and the Małopolska region. The Spain-based group will work with Polish company Festival Group to produce live coverage of the two-week event.
Multiple Sports
Media

Polish public-service broadcaster Telewizja Polska is to receive PLN2.35bn (€491.2m/$526.3m) in government funding after its annual grant was approved.
Football
Media

Pay-TV broadcaster Canal Plus is to simulcast live coverage of the Polish Ekstraklasa on its free-to-watch YouTube channel to mark the league’s return from an extended winter break.
Football
Media

Subscription broadcaster Eleven Sports Poland has retained rights to the Spanish Super Cup for the next three seasons. The broadcaster announced today (Monday) that it has secured the rights until 2025
Multiple Sports
Media

Subscription streaming platform Viaplay has signed a distribution deal in Poland with telecoms operator T-Mobile
Football
Media

Polish public broadcaster TVP remains in talks with pay-television broadcaster Canal Plus about sublicensing rights to Poland’s Ekstraklasa from next season onwards and is keen to tie down an agreement.
Handball
Sponsorship & Marketing

Online holiday platform Trivago has agreed a deal to sponsor the 2023 Men’s World Handball Championship, which will take place in Sweden and Poland from January 11-29.
Handball
Sponsorship & Marketing

The International Handball Federation (IHF) has announced Falken Tyre Europe as a sponsor of the Men's World Championships in 2023
Football
Media

Poland’s 3-1 defeat to France at the Fifa World Cup attracted an average audience of just under 10.8 million viewers across the television channels of Polish public broadcaster TVP.
Football
Media

Poland’s 2-0 win over Saudi Arabia on Saturday afternoon attracted an average audience of just under 8.9 million viewers across the television channels of Polish public broadcaster TVP.
Multiple Sports
Media

Poland’s Office of Competition and Consumer Protection (UOKiK) has announced that it has initiated an investigation into the technical glitches suffered by streaming platform Viaplay since it entered t…
Handball
Media

The Polish Handball Superliga has initiated its domestic broadcast rights sales auction in a process involving Sportfive
Handball
Sponsorship & Marketing

The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.
Volleyball
Media

Telewizja Polska, the Polish public broadcaster, has agreed a new sublicensing agreement to continue to show top volleyball matches of the men’s and women’s national teams.
Football
Media

Pay-television broadcaster Canal Plus has retained domestic broadcast rights to the Polish Ekstraklasa in a four-year contract worth an average of close to PLN325m (€67.3m/$66.1m) per season.
Basketball
Events

Poland has been announced as the fourth and final co-host of EuroBasket 2025, with organisers having shelved initial plans to take the national team basketball tournament to Ukraine