Portugal

Football
Finance & Law

Portuguese Primeira Liga rivals Sporting CP and Benfica have reported contrasting financial fortunes, with the former announcing record results and the latter seeing losses mount
Football
Media

AI video technology company WSC Sports has agreed a deal with Eleven Portugal to bring automated real-time highlights of the broadcaster’s football coverage to fans across the country.
Football
Fan Engagement

Lega Serie A has launched dedicated Japanese and Portuguese Twitter accounts as part of plans to improve its engagement with fans
Football
Industry Moves

Football media platform OneFootball has appointed long-serving Electronic Arts executive Jean–Charles Gaudechon to head up its new OneFootball Labs venture.
Football
Licensing & Merchandising

Clubs from Portugal’s top two divisions are to tackle the sale of illegal merchandise by using the ‘Brand Protection’ offering from LaLiga Tech, the technology services arm of Spain’s LaLiga. The
Football
Media

Streaming platform DAZN has acquired non-exclusive rights in Japan for the Portuguese Primeira Liga in a deal covering at least the 2022-23 season
Football
Licensing & Merchandising

The English Football Association (FA) and Portuguese Professional Football League (LPFP) have become the latest rights-holders to issue requests for proposals for the licensing rights to non-fungible tokens…
Football
Licensing & Merchandising

Portuguese Primeira Liga champion FC Porto has agreed a deal with metaverse real estate property game Upland that will see a digital version of the club’s Estádio do Dragão arena mapped as a virtual prop…
Football
Sponsorship & Marketing

The Portuguese Football Federation (FPF) has signed a renewal to its sponsorship with bank BPI which will see the company continue as the official bank of Portugal's men’s and women’s national teams unt…
Basketball
Media

Portuguese pay-television broadcaster Sport TV has retained rights to North America’s National Basketball Association until 2025.
Football
Sponsorship & Marketing

Portuguese football club FC Porto has expanded its association with gambling platform Betano to include its front-of-shirt rights
Football
Sponsorship & Marketing

Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.
Football
Technology

Sportec Solutions managing director Hendrik Weber says the company is "ready to challenge” the leading officiating technology providers following its recent move into the officiating technology sector.
Football
Technology

Sports data and betting services company Genius Sports has struck the first tracking data and broadcast augmentation deal in Portuguese football with Primeira Liga club S.L. Benfica
Football
Technology

Vieww, the goal-line technology provider co-owned by Deltatre and the German Football League (DFL) through their Sportec Solutions joint venture, has been selected as the video assistant referee (VAR)…
Motorsport
Sponsorship & Marketing

Swiss watchmaker Tissot has expanded its involvement in MotoGP by acquiring the title sponsorship rights to the Grand Prix of Portugal
Football
Media

Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has recommended changes to the sale of broadcast rights to LaLiga in Italy, Portugal, the Netherlands and Ma…
Football
Sponsorship & Marketing

Portuguese Primeira Liga club Sporting and Italian Serie A team Spezia have become the latest football clubs to terminate their commercial deals with Turkish cryptocurrency exchange Bitci