Romania

Beer brand Guinness has extended its presence in UK rugby union by signing three-year sponsorship deals with the national bodies for England, Wales and Scotland.

A new Romanian sports channel is set to launch on Friday.

UEFA, European football’s governing body, has awarded the live and highlights rights for the 2009-2012 UEFA Cup in Romania to free-to-air broadcaster Pro TV – one of UEFA’s current media partners for the UEFA Cup.

Arqiva has signed a new contract with Eurosport SA to support the live broadcast of English Premier League matches live and exclusively to viewers in Hungary and Romania.

Rugby union’s premier European club competition, the Heineken Cup, has secured distribution in over 100 countries.

The Media Partners & Silva agency agreed a deal with the new Romanian sports channel, Sport One, for the broadcast of Italian Serie A in Romania.

Romanian commercial broadcaster Antena 1 acquired the rights for the Uefa Cup latter stages and the Uefa Super Cup for the next three seasons.

For the first time in central and eastern Europe, an ESPN-branded block will air on a dedicated sport channel.

A series of television deals with broadcasters from Europe and beyond have been agreed for motor racing’s FIA GT Championship.

The European Broadcasting Union (EBU) says it is committed to providing additional content access to sports fans around Europe following record levels of new media coverage for the Winter Olympics.

The International Rugby Board (IRB) will make the biggest investment in high performance rugby in its 120-year history, after pledging £30million to the sport.

UEFA have received five bids to host the European soccer championship in 2012. They comprise joint bids from Croatia-Hungary and Poland-Ukraine and single bids from Greece, Italy and Turkey.

The Davis Cup by BNP Paribas first round ties on March 4-6 delivered strong television ratings and market shares around the world.

The World Endurance Championship is set to achieve a wider distribution through television than ever before.

HC6rmann KG, international supplier of building elements such as garage doors and industrial door systems, has booked panel advertising at international World Cup qualifying matches and friendly matches.

This weekend’s World Group first round ties in the Davis Cup by BNP Paribas are set for worldwide television exposure.

Ten national soccer associations, making up eight bids, are bidding to host the European Championship finals in 2012.

Infront Sports & Media has reached an exclusive agreement with a group of leading Nordic broadcasters for a substantial package of rights to FIFA’s top events, including the 2006 FIFA World Cup.