Saudi Arabia

Cricket
Events

With the likes of Aramco and Saudi Tourism Authority previously major IPL sponsors, the league is taking its high-profile player auction to the Kingdom later this month.
Multiple Sports
Finance & Law

Saudi Arabia’s Public Investment Fund (PIF) has continued its pivot towards domestic investment with a move to acquire 54 per cent of Saudi media group MBC.
Multiple Sports
Finance & Law

Global sports properties eyeing lucrative investment were dealt a blow today (Tuesday) after Saudi Arabia’s Public Investment Fund (PIF) announced it was scaling back its international spend.
Football
Sponsorship & Marketing

Riyadh Season, Saudi Arabia’s entertainment and sports festival, has announced a three-year sponsorship deal with Spain’s LaLiga, further underlining the Kingdom’s growing influence in European and globa…
Football
Sponsorship & Marketing

Riyadh Air has expanded its sponsorship agreement with Atlético Madrid to include the naming rights to the team’s 70,000-capacity Metropolitano Stadium.
Multiple Sports
Media

Ties between DAZN and Saudi Arabia have further strengthened after the international subscription broadcaster struck a major media deal covering Riyadh Season, the Kingdom's entertainment and sports festival
Power Boating
Media

Iris Sport Media has been appointed to distribute media rights to the UIM E1 World Championship, the electric powerboat racing series that launched earlier this year with a season opener in Jeddah, Saudi Arabia.
Football
Media

DAZN has struck an agreement to launch club-specific Saudi Pro League channels, its latest effort to develop closer commercial ties in the Kingdom
Football
Sponsorship & Marketing

Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.
Football
Sponsorship & Marketing

Red Bull Mobile, the Red Bull-branded network provider that partners with different telcos in different markets, has become an official sponsor of Saudi Pro League champions Al Hilal
Football
Finance & Law

Saudi Arabia's Public Investment Fund (PIF) has made its first move into football in the Americas, striking a multi-year partnership with Concacaf, the continental governing body for North America, Central…
Football
Events

Saudi Arabia's official bid book detailing its plans to stage the 2034 Fifa World Cup has left plenty to the imagination, with eight of the listed stadiums yet to be built and no details offered on the tournament's timing.
Football
Host Broadcast & Production

IMG has widened its remit with the Saudi Pro League (SPL) in a five-season production agreement that adds to its existing role in selling the competition’s international broadcast rights.
Esports
Events

Saudi Arabia's emergence as the home for the esports and gaming industry has been underlined by the International Olympic Committee today awarding the country hosting rights to its new Olympic Esports Games event.
Football
Sponsorship & Marketing

Neom, the new region being built by the Saudi Arabian government in the country’s north west, is to continue as a leading sponsor of the Asian Football Confederation throughout the decade.
Motorsport
Media

Extreme E’s transformation into Extreme H will turn Alejandro’s Agag’s sustainable off-road odyssey into a far more commercially-focused property, centring the interests of its Saudi backers and attracting new partners such as Red Bull to the sport.
Esports
Sponsorship & Marketing

Adidas has taken a significant sponsorship position at the inaugural edition of the Esports World Cup, taking place in Saudi Arabia next month
Motorsport
Events

World Rally Championship set to join Formula 1, Formula E, Extreme E and the Dakar Rally on the Kingdom's events calendar, from 2025.