Saudi Arabia

Football
Events

Saudi Arabia has bolstered its football events portfolio after it was awarded hosting rights to the final stage of the revamped AFC Champions League Elite (ACLE) competition in a deal that could run until the end of the 2028-29 season.
Football
Industry Moves

Esteve Calzada, one of football's top marketing executives, has quit his role as chief commercial officer at the City Football Group, the multi-club ownership group spearheaded by Manchester City, to join…
Football
Events

Doubts have been raised over whether or not a friendly match will go ahead in February in Riyadh between Cristiano Ronaldo's Saudi Arabian club Al-Nassr and Lionel Messi's Inter Miami
Boxing
Events

Saudi Arabia has positioned itself at the forefront of worldwide boxing after brokering agreements with multiple promoters in record time to stage what is being described as the biggest card in boxing
Football
Sponsorship & Marketing

The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF). 
Cricket
Finance & Law

Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…
Golf
Industry Moves

The Saudi-backed LIV Golf has announced the appointment of experienced US sports and entertainment executive Lawrence Burian as chief operating officer (COO), a rare hire for the organisation after a number…
Multiple Sports
Industry Moves

SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF) to further grow the kingdom's presence within global sport, has appointed Australian football executive D…
Football
Sponsorship & Marketing

Visit Saudi, Saudi Arabia's tourism authority, has announced major sponsorship deals with the Asian Football Confederation (AFC) and the Confederation of African Football (CAF) as it continues its huge…
Mixed Martial Arts
Events

The battle for mixed martial arts supremacy in Saudi Arabia has begun, with Ultimate Fighting Championship (UFC) set to hold its first event in the kingdom in the first quarter of 2024
Football
Sponsorship & Marketing

PepsiCo’s crisp sub-brand Lay’s has agreed a deal with the Saudi Arabian Football Federation (SAFF) to become the title sponsor of the Saudi Women Premier League.
Football
Events

The Saudi Arabian Football Federation (SAFF) has submitted an official letter of intent to world governing body Fifa confirming its long-planned bid to host the 2034 World Cup, claiming today (Monday)…
Football
Sponsorship & Marketing

Italian Serie A club AS Roma has turned to Saudi Arabia to end its quest for a main shirt sponsor, agreeing a two-year deal with the Gulf state's winter entertainment festival, Riyadh Season
Mixed Martial Arts
Finance & Law

News this week of Saudi Arabian state investment in the Professional Fighters League (PFL) has caused shares in both World Wrestling Entertainment (WWE) and Ultimate Fighting Group (UFC) parent Endeavor…
Mixed Martial Arts
Finance & Law

SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF), has made its first move, a $100m (€92m) investment into US-based mixed martial arts promotion the Professional Fig…
Football
Events

Saudi Arabia has strengthened its ties to African football with the announcement that the 2023 African Super Cup will be played in the Saudi city of Taif next month
Tennis
Events

Saudi Arabia has made its first significant move into tennis, today (Thursday), winning the bid to host the Next Gen ATP Finals, the end-of-season tournament for the best eight men's singles players aged…
Football
Sponsorship & Marketing

Saudi Arabia has extended its reach further into world football, with a major global sponsorship deal with Spain's LaLiga and a development partnership with the Oceania Football Confederation the latest projects announced today (Thursday).