Saudi Arabia

Multiple Sports
Finance & Law

Saudi Arabia’s Public Investment Fund (PIF) has established a new sports investment company as part of plans to further grow its presence within global sport.
Multiple Sports
Finance & Law

Saudi Arabia is planning to launch a new investment company as an extension of its Public Investment Fund as the country seeks to further expand its presence within global sport
Football
Sponsorship & Marketing

Saudi Arabian football club Al-Nassr has signed up Nike as its new kit supplier
Multi-sport
Media

The Spring Media agency has been appointed to distribute global broadcast rights to the 2023 World Combat Games, which are scheduled to take place in Riyadh, Saudi Arabia, from October 21 to 30
Motorsport
Finance & Law

Bahrain Mumtalakat Holding Company (Mumtalakat), the sovereign wealth fund of Bahrain, has strengthened its interest in British automotive, motorsport and technology company McLaren Group by acquiring…
Football
Sponsorship & Marketing

Gulf International Bank (GIB), the banking group in which Saudi Arabia’s Public Investment Fund holds a 97.2-per-cent shareholding, has been named a silver sponsor of Saudi Pro League side Al-Nassr.
Football
Sponsorship & Marketing

Real estate developer Roshn has signed a three-year 'Platinum' sponsorship with Saudi Premier League champions Al-Ittihad. Roshn is owned by Saudi Arabia's Public Investment Fund (PIF)
Power Boating
Events

E1 Series, the electric powerboat racing championship, has announced the venues for its inaugural season in 2024, with Jeddah in Saudi Arabia to host the first race
Football
Industry Moves

Former Manchester City chief executive Garry Cook is leaving his position as executive president and CEO of the Saudi Pro League (SPL) after less than six months in the post to take up a new role at English…
Golf
Governance

The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…
Football
Governance

Crown Prince Muhammad bin Salman has outlined ambitious plans to quadruple the annual commercial revenues, and more than double the market value, of the Saudi Pro League (SPL) by permitting private investment…
Golf
Finance & Law

Ari Emanuel, chief executive of Endeavor, has said the sports and entertainment group was willing to invest in LIV Golf before backing away at the behest of PGA Tour commissioner Jay Monahan
Football
Sponsorship & Marketing

Newcastle United’s proposed £25m (€28.7m/$30.9m) per-season shirt sponsorship deal with Sela, a Saudi Arabian sports marketing agency and events company, has already met the approval of the Premier League, SportBusiness understands.
Cricket
Finance & Law

Investment group Tiger Global is reportedly in talks to acquire a stake in the Rajasthan Royals, while the Indian Premier League cricket franchise has also announced a partnership with Saudi Arabian city…
Esports
Sponsorship & Marketing

The Sportfive agency has agreed a deal with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of initiatives for the organisation
Cricket
Events

Government representatives from Saudi Arabia have approached owners of Indian Premier League teams over plans to establish a new T20 cricket league in the country
Football
Sponsorship & Marketing

Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …
Motorsport
Sponsorship & Marketing

The Aston Martin Formula 1 team has signed up Saudi Arabian airline Saudia to its sponsorship portfolio as the team’s 'Official Global Airline Partner'.