Saudi Arabia

Football
Events

Lega Serie A, organising body of the top division of Italian club football, has agreed a deal that will see four of the next six editions of the Supercoppa Italiana competition played in Saudi Arabia,…
Esports
Finance & Law

Savvy Games Group, a gaming and esports company owned by Saudi Arabia’s Public Investment Fund, has agreed a $265m (€248.1m)
Horse Racing
Media

The HBA Media agency has said the 2023 Saudi Cup horse racing event will be broadcast by 35 rights-holders across the world, including a number of new signings
Cricket
Sponsorship & Marketing

Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament
Football
Sponsorship & Marketing

The co-hosts of the 2023 Fifa Women’s World Cup in Australia and New Zealand are calling for clarification on reports of a sponsorship agreement with Saudi Arabia’s tourism authority.
Football
Events

The Asian Football Confederation (AFC) has confirmed Saudi Arabia as the host of the 2027 Asian Cup at its 33rd Congress in Manama, Bahrain today (Wednesday), while Shaikh Salman bin Ebrahim Al Khalifa…
Golf
Industry Moves

LIV Golf has been hit by further instability among its senior executive ranks with the departures of chief communications officer Jonathan Grella and chief marketing officer Kerry Taylor
Boxing
Events

YouTube star turned professional boxer Jake Paul is set to fight undefeated boxer Tommy Fury in a bout on February 26 in Riyadh, Saudi Arabia
Motorsport
Sponsorship & Marketing

Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively
Golf
Industry Moves

Majed Al Sorour, the Saudi Golf Federation chief executive, is stepping down from his role as LIV Golf’s managing director.
Football
Industry Moves

The Saudi Pro League has set out its ambitions to become “one of the world’s leading football leagues” after appointing experienced sports business executive Garry Cook as chief executive and adding indus…
Motorsport
Finance & Law

Saudi Arabia’s Public Investment Fund (PIF) last year explored a bid to acquire Formula 1 from owner Liberty Media, it has been reported.
Football
Media

The Saudi Professional League and its appointed IMG agency have finalised a flurry of media rights deals ahead of Cristiano Ronaldo’s debut in the competition.
Football
Media

Douyin, Facebook, OneFootball, PSG TV, Twitch and YouTube will carry coverage of today's (Thursday's) exhibition match in Saudi Arabia between Paris Saint-Germain and Riyadh All-Star XI, that will see…
Cycling
Sponsorship & Marketing

AlUla, a boutique heritage and culture destination in Northwest Saudi Arabia, has stepped up its association with GreenEDGE Cycling by becoming the co-naming rights sponsor of the Australian UCI WorldTour…
Events

More than 500 athletes from 25 countries competed at NEOM Beach Games across six weeks Sports included kitesurfing, triathlon, basketball, beach soccer and mountain biking
Golf
Industry Moves

Executive departs as breakaway series seeks to elevate its commercial presence
Football
Events

The Saudi Arabian Football Federation (SAFF) is poised to secure hosting rights to the 2027 Asian Cup after the All India Football Federation (AIFF) decided to drop its bid as part of a strategic focus…