Saudi Arabia
‘We’re not trying to become the PGA Tour’ says Saudi-backed Asian Tour CEO Cho
Saudi International takes place from February 3-6
European Tour decision to cancel co-sanctioned events ‘unfortunate’
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France considers cancelling Dakar Rally following suspected terror attack
French Foreign Minister Jean-Yves Le Drian has revealed that the country is considering abandoning the ongoing Dakar Rally after an explosion occurred before the start of the event in Saudi Arabia
DP World Tour ‘set to grant’ permission for players to compete in Saudi International
European golfers are set to be granted permission to compete in next month’s Saudi International following weeks of discussion between players and tour organisers.
PIF puts name to golf’s Saudi International
Saudi Arabia’s Public Investment Fund has been named as the title sponsor of next month’s Saudi International, the first event of the 2022-23 Asian Tour.
IWF awards World Championships to Saudi Arabia, Norway as election date set
The International Weightlifting Federation has awarded its 2023 and 2025 World Championships to Saudi Arabia and Norway, respectively, while elections to appoint a new president to replace the disgraced…
PGA Tour allows players to compete in Saudi International but with strict conditions
The PGA Tour has granted permission for around 30 of its members – including Phil Mickelson, Dustin Johnson and Bryson DeChambeau – to take part in the Saudi International on February 3-6, 2022, but unde…
Saudi Pro League appoints Rise Group to fuel sponsorship growth
The Saudi Pro League (SPL), the kingdom’s professional football league, has appointed Rise Group as its exclusive sponsorship agency.
Saudi Arabia’s F1 Grand Prix a key moment in the Kingdom’s event hosting ambitions
With the first-ever Saudi Arabian Grand Prix taking place this weekend, SportBusiness speaks with Charlie Beauchamp and Chris Long of CSM Sports and Entertainment, who are acting in advisory capacity for the race. They talk about the Kingdom's commercial goals and what will be needed to make the event a success. Adam Nelson reports.
LET to add to schedule and prize fund in 2022, earmarks growth with LPGA backing
Golf’s Ladies European Tour will increase its number of tournaments and prize fund in 2022 following a schedule this year that was still affected by cancellations as a result of the Covid-19 pandemic.
Saudi Arabia to host first full marathon in 2022
Saudi Arabia will host its first-ever full marathon next year, the Saudi Sports for All Federation (SFA) has announced
Bratches, Cross team up with Greg Norman at LIV Golf Investments
The Saudi-backed LIV Golf Investments has significantly bolstered its leadership team with the appointment of veteran sports industry executives Sean Bratches as chief commercial officer and Ron Cross…
Court rejects beIN’s Selevision Saudi counterclaim but flags piracy link
London’s High Court of Justice has rejected a counterclaim made by pay-television broadcaster beIN Media Group against Selevision Saudi, but highlighted evidence that raises a “serious issue” over the S…
Saudi-led consortium completes Newcastle United takeover
An investment consortium led by Saudi Arabian sovereign wealth fund the Public Investment Fund has completed the acquisition of English Premier League club Newcastle United
Newcastle ‘closing in’ on Saudi-led takeover
English Premier League club Newcastle United is close to being acquired by a Saudi Arabian-led consortium, seemingly putting an end to a long-running process that has led to legal action between the league…
YouGov Sport study: Extreme E debut provides Saudi Arabia with €47m economic boost
Extreme E’s inaugural event in Saudi Arabia in April delivered an economic impact of more than €47m ($55m), according to an assessment by international research and data analytics organisation YouGov Spo…
GEF names host cities for first Global Esports Tour, signs FACEIT deal
The Global Esports Federation has announced that Los Angeles, Riyadh and Dubai will host events during the inaugural season of its Global Esports Tour, while FACEIT has been engaged as a strategic partner…
CSM appoints Beauchamp to head up expansion into Saudi Arabia
Sports marketing agency CSM Sport & Entertainment has appointed Charlie Beauchamp as its inaugural country manager for Saudi Arabia ahead of the opening of its first office in the Kingdom later this year
AFC Champions League final and knockout games to be held in Saudi Arabia
The Asian Football Confederation has announced that the final of the AFC Champions League 2021, along with the quarter-finals and semi-finals for the Western region, will be held in Saudi Arabia