Scandinavia
Copenhagen’s Football Village sets the bar
Copenhagen’s Football Village attracted widespread praise during Uefa Euro 2020 – and the concept is set to be revisited next year.
Nent lands three-year IndyCar extension, adds Poland and Baltics
Nordic Entertainment (Nent) Group has extended its rights to the IndyCar US motor racing series for another three years
Swedish Ice Hockey Association adds Lidl as main sponsor in long-term deal
Supermarket chain Lidl has become a main sponsor of the Swedish Ice Hockey Association (SIF) in a five-year agreement
Norway’s Amedia and Sweden’s Bonnier pick up Ligue 1 rights
Norwegian media group Amedia and its Swedish counterpart Bonnier have acquired broadcast rights to French football’s Ligue 1.
Danish Superliga and Stats Perform renew Opta data deal to include second tier
The Danish Superliga has agreed a three-year extension to its agreement with Stats Perform that will see the company continue as the league’s official event data partner.
Halmstad Golf Club to host Scandinavian Mixed in 2022
The 2022 Scandinavian Mixed Hosted by Henrik and Annika will be held at Sweden’s Halmstad Golf Club on June 9-12 next year, organisers have announced.
Spring Media merges with Future Sports Agency, secures funding
Spring Media has announced a merger with fellow Stockholm-based sports marketing company Future Sports Agency and has secured funding from investment company Helix Kapital as part of plans to further strengthen…
Swedish Olympic Committee extends kit supply deal with Uniqlo
The Swedish Olympic Committee (SOK) has signed an extension to its kit supply deal with Uniqlo
NRK extends Norwegian athletics rights agreement
Norwegian public-service broadcaster NRK has extended its rights agreement with the Norwegian Athletics Association (NFIF) for coverage of national athletics competitions
Sportway agrees rights deal with Swedish Tennis Association
Sportway, the automated production and live streaming firm, has signed up the Swedish Tennis Association as its latest client in a two-year agreement
Allente bundles discovery+ into premium packages
Nordic pay-television broadcaster Allente, whose customers span Denmark, Finland, Norway and Sweden, has secured a distribution deal with US media giant Discovery in which OTT platform discovery+ will…
Nent acquires rights in 10 territories to women’s Serie A
Nordic Entertainment (Nent) Group has acquired exclusive media rights to Italy’s top-tier women’s football league, the Serie A Femminile, as it furthers bolsters its women’s sport portfolio.
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Late beIN-Serie A deal in Australia, Infront has 20 new international takers in place
Serie A, the top division of Italian club football, kicked off its 2021-22 season with 20 new international rights-holders in place as late contract extensions were agreed by the Infront agency in the…
Time difference hits live Norwegian audience for stunning Warholm world record
The record-breaking 400m hurdles victory by Norway’s Karsten Warholm attracted a peak audience of only 183,000 viewers in the Nordic country due to the seven-hour time difference with Tokyo.
TV2 Denmark swells national team coverage with U21 rights
TV2, the Danish government-owned broadcaster, has followed up its deal for rights to the Uefa European Qualifiers, Nations League and European Championship by acquiring rights to Denmark’s qualifying m…
European Leagues invites exclusive bids in expanded data rights RFP
European Leagues, the body of European football leagues, has gone to market early with the centralised fastpath data rights to league and cup competitions organised by a total of 18 different league bodies…
Copenhagen overcomes Euro 2020 trauma to ‘bring all of Europe together’
In association with Wonderful Copenhagen
Coppa Italia rights bids accepted in Bulgaria, Nordics, Australia and sub-Saharan Africa
Lega Serie A has accepted offers for rights to Italian football’s Coppa Italia and Supercoppa from 2021-22 to 2023-24 in four European countries, along with Australia, Hong Kong, Mongolia, Vietnam and s…