Scandinavia

Esports
Sponsorship & Marketing

Mondelēz International-owned chewing gum brand Stimorol will sponsor the Blast Premier esports tournament’s Fall Final competition in December.
Ice Hockey
Media

Swedish pay-television broadcaster C More has retained exclusive rights to its flagship sports property in a new six-year deal with the Swedish Hockey League, the top division of ice hockey in the country
Football
Media

Domestic rights to a host of Norwegian football, including the men’s top-tier Eliteserien, have been put out to tender.
Basketball
Media

Sports streaming platform Fanseat has acquired rights to Spanish top-tier basketball league and cup competitions for exploitation in France and Denmark
Football
Media

Norwegian commercial and pay-television broadcaster TV2 will offer English Premier League matches in ultra high-definition 4K for the first time from November 1
Industry Moves

Allan Hvid, the head of esports and football at TV2 Denmark, the government-owned subscription and free-to-air broadcaster, is to leave his position at the end of the year in order to form his own company
Esports
Media

The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Media

Swedish telecoms and cable television operator Com Hem and DTT platform Boxer have agreed deals with international media group Discovery to carry the Dplay OTT streaming service
Handball
Media

Danish government-owned broadcaster TV2 is seeking media-rights rebates on its deals for the Danish Handball League and Danish Handball Cup following cancellations due to the Covid-19 pandemic
Esports
Finance & Law

G-Loot, the Swedish esports start-up, has announced that it has closed its latest funding round after attracting investment of SEK500m ($56m/€47.45m).
Sailing
Media

A raft of broadcast rights contracts signed for sailing’s 36th America’s Cup include deals with both public-service and pay-television broadcasters in Italy and the UK, as a priority is placed on maximum exp…
Winter Sports
Industry Moves

Wsportsmedia, the Sweden-based broadcast production and media-rights sales company involved notably in winter sports, has named IMG’s Patrik Bauer as the Pro Tour director for the Visma Ski Classics.
Winter Sports
Events

The Austrian resort town of Saalbach has defeated rival bidders from Germany and Switzerland to land the 2025 Alpine World Ski Championships, while the Norwegian city of Trondheim has been rubber-stamped…
Winter Sports
Media

Wsportsmedia, the Sweden-based rights-holder to Ski Classics events, has acquired the Finnish endurance sports portal Kestavyysurheilu.fi
Volleyball
Media

Sports data and technology Genius Sports has expanded its work with the Swedish Volleyball Federation (SVF) by launching the body’s first live streaming platform.
Handball
Host Broadcast & Production

Norwegian commercial and pay-television broadcaster TV2 is to show widespread coverage of the country’s top handball and ice hockey leagues with matches produced using automated cameras.
Football
Media

Norwegian pay-television provider Canal Digital is upping the price for access to premium sports channels from TV2 amid higher rights costs paid by the commercial and pay-television broadcaster.
Horse Racing
Media

Red Bee Media, the UK-based media services company, has been recruited to provide OTT streaming services for a new French horse racing streaming service put in place by Svenska Spel, the state-owned gambling…