Scandinavia

Winter Sports
Sponsorship & Marketing

The Norwegian Ski Federation (NSF), already suffering financial losses as a result of the Covid-19 pandemic, has lost one of its key sponsors – the country’s largest civil engineering company Veidekke.
Athletics
Events

World Athletics’ Diamond League has postponed three more meetings scheduled for May amid the ongoing Covid-19 pandemic.
Esports
Media

Esports organisations DreamHack and ESL have agreed a media-rights deal for the ESL Pro Tour with Norwegian commercial and pay-television broadcaster TV2
Media

Swedish public broadcaster SVT has renewed its commitment to orienteering after reaching a new three-year rights agreement with the International Orienteering Federation, the sport’s world body.
Motorsport
Media

The Nordic Entertainment (Nent) Group has retained exclusive rights to motor racing’s Formula 1 in Denmark, Norway and Sweden, while also securing the rights in Finland and Iceland in the broadcaster’s lat…
Football
Media

The Team Marketing agency has initiated the sales process for broadcast rights in the Nordic countries to Uefa club competitions across the 2021-22 to 2023-24 cycle, SportBusiness understands
Media

Telia customers throughout the Nordic region have lost access to Eurosport’s channels after the telco failed to reach a new carriage deal with the international sports broadcaster’s parent company, US …
Marketing

Tribe Sports Marketing, the boutique sports agency created in 2019, has acquired a minority stake in Sportswik as part of a wider long-term agreement with the Swedish sports technology company
Sailing
Media

TV2, the government-owned free-to-air broadcaster in Denmark, has acquired rights to SailGP, as a home boat prepares to make its debut in the second season of the fledgling sailing series
Handball
Media

Discovery-owned international sports broadcaster Eurosport has secured exclusive rights in Denmark, Finland, Sweden and Norway to the six handball qualifying tournaments for the 2020 summer Olympic Games
Football
Media

LaLiga, the governing body of Spanish football’s top two divisions, has launched its invitation to tender covering broadcast rights in 16 European territories.
Cycling
Media

UCI Women’s WorldTour event the Ladies Tour of Norway has appointed the Spring Media agency to market its global broadcast rights and handle its production needs.
Football
Sponsorship & Marketing

The Swedish Football Association is aiming to develop its Swedish Cup competition through an extension to its association with main sponsor Svenska Spel, the Swedish gambling company
Media

The Spring Media agency has issued an invitation to tender for broadcast rights to floorball’s Swedish Super League from 2020-21 to 2024-25.
Football
Media

The Swedish Football Association (SvFF) has agreed three-season deals with five media groups for rights to lower league men’s and women’s competitions.
Football
Media

Media company Nordic Entertainment (Nent) Group has acquired exclusive English Premier League rights in Denmark, Finland, Norway and Sweden in a landmark deal from 2022-23 to 2027-28
Cycling
Sponsorship & Marketing

Danish trade union Dansk Metal has agreed a deal to sponsor the 2021 edition of the Tour de France’s Grand Départ, which will be held in Copenhagen.
Football
Media

Norwegian state broadcaster NRK and media company Amedia have struck new rights deals for the Toppserien, the top tier of domestic women’s football.