Scandinavia
Coop Norge extends Nordic World Championships support in Infront deal
Norwegian supermarket chain Coop Norge has broadened its presence in skiing by agreeing a deal to sponsor the next three editions of the International Ski Federation’s (FIS) Nordic World Ski Championships.
Ibrahimovic strikes AEG deal for Hammarby stake
Zlatan Ibrahimovic has made his first move into football club ownership by agreeing a deal with sports and live entertainment company AEG to acquire 50 per cent of its stake in Allsvenskan team Hammarby…
IMG sells Strive package to TV2 in Denmark, Norwegian service continues
The IMG agency has sold its entire portfolio of football rights that it was exploiting on its OTT service Strive in Denmark to commercial broadcaster TV2
Nent deal brings World Series of Darts to Copenhagen
The Professional Darts Corporation has announced Copenhagen, Denmark as the second destination on next year’s World Series of Darts calendar.
NEP and EVS land Danish Superliga VAR contract
The Danish Superliga, the top tier of club football in Denmark, has appointed production company NEP and video technology firm EVS to supply its video assistant referee (VAR) system
Svensk Elitfotboll agrees four-year Company Line sponsorship deal
Swedish workwear and profile clothing manufacturer Company Line has agreed a four-year deal with Svensk Elitfotboll, operating body of the top two divisions of domestic football
Herning and Pratoni del Vivaro land 2022 FEI World Championship events
The International Equestrian Federation (FEI) has awarded hosting rights to its World Championship events in 2022 to Herning, Denmark, and Pratoni del Vivaro, Italy, as part of a new strategy for the world…
Discovery slashes sports streaming package cost given Danish YouSee stand-off
The Danish arm of Discovery Networks, the media group whose channel portfolio includes Kanal 5 and Eurosport, has dramatically reduced the cost of its sports streaming package in response to a distribution…
Nent retains Ski Classics in Denmark, adds rights in Iceland
The Nordic Entertainment (Nent) Group has extended its media rights in Denmark to the Ski Classics series of long-distance skiing events
TV2 to broadcast Telialigaen playoffs and finals
Norwegian free-to-air broadcaster TV2 has acquired the rights to broadcast the latter stages of a number of events in Norway’s national esports league.
Danish sports channel nets wider Canal Digital distribution
Canal Digital, the Danish pay-TV platform, has added Sport Live, a channel that focuses on smaller sports properties in Denmark, to its package structure
Eurosport secures Davis Cup finals rights in UK and Nordics
International sports broadcaster Eurosport has agreed a two-year deal with the International Tennis Federation for rights to the Davis Cup finals in six of its markets
Nent Norway head of sport among exits in group restructuring
Anne Tufte, head of sport in Norway at the Nordic Entertainment (Nent) Group, is to leave the broadcaster as one of 45 announced job losses
Nent extends distribution with Norway’s RiksTV
Media company Nordic Entertainment Group (Nent) has extended a long-term distribution deal with Norwegian television operator RiksTV, through which the former’s Viaplay streaming service and television c…
Joint Nordic bid proposed for 2027 Women’s World Cup
The Danish Football Association (DBU) has detailed plans for a joint Nordic bid for the 2027 Fifa Women’s World Cup.
Bauhaus returns to back EHF Euros in Infront deal
Home improvement and gardening company Bauhaus has agreed a deal to sponsor the European Handball Federation’s European Championships in 2020.
MTG undertakes strategic review, targets US listing
Esports entertainment company Modern Times Group (MTG) has today (Tuesday) launched a strategic review of its gaming vertical, which could result in the formation of a joint venture partnership and an…
F1 turns to Twitch for Mexico GP streaming in six European nations
Formula One Management (FOM) has signed a one-race deal to show every session from the Mexico Grand Prix on online streaming platform Twitch in selected European markets