Scandinavia
X Games seals European return with new Oslo event
The X Games action sports franchise is to return to Europe after organiser, US sports broadcaster ESPN, finalised a deal with Norwegian commercial and pay-television broadcaster TV2 to stage an event in Oslo.
Danish Ice Hockey Association taps into Infront expertise for 2018 IIHF Worlds
The Infront Sports & Media agency has built on its long-running association with the International Ice Hockey Federation’s IIHF World Championship by forming a joint venture with the Danish Ice Hockey Association to deliver the 2018 edition of the national team tournament.
Swedish star Stenson branches out into golf course design
Swedish Ryder Cup star Henrik Stenson has launched an eponymous golf course design company.
World Match Racing Tour finale set for Sweden return, as record prize money revealed
The World Match Racing Tour (WMRT) has announced that its season finale is set to return to the Swedish island of Marstrand, with organisers also stating next year’s edition of the sailing series will feature the biggest-ever prize fund in the history of the sport.
Wales and Sweden secure hosting rights to Uefa showpieces
European football’s governing body Uefa has awarded the 2017 Champions League final to the Welsh capital, Cardiff, while the Swedish municipality of Solna will host the 2016-17 finale of the Europa League.
Denmark to host 2017 European Badminton Championships
Badminton Europe, the sport’s European governing body, has announced that the Danish city of Kolding is to host the 2017 edition of its showpiece European Badminton Championships.
X Marks the Spot
Europe’s short-lived hosting of ESPN’s X Games is set to be revived, but with the failed 2022 winter Olympic Games bidder Oslo in the driving seat, will the action sports event be back for good?
Oslo set to vote on proposal to return X Games to Europe
The X Games action sports franchise is closing in on a return to Europe after Norwegian commercial and pay-television broadcaster TV2 signed a partnership with the Norwegian Ski and Snowboard Association to secure an event for Oslo.
Sweden considers return to Olympic bidding table
Sweden is reportedly considering using the same sites put forward in an earlier bid to host the 2022 winter Olympics as part of a new proposal to stage the 2026 Games.
Bidding field narrows for 2021 and 2023 men’s IHF Worlds
The International Handball Federation (IHF) has confirmed the countries that have been shortlisted as potential hosts for its men’s World Championships in 2021 and 2023.
Women’s boxing superstar Brækhus teams up with agency heavyweights
The IMG agency has entered into an agreement with the promotional and management companies of world heavyweight champion Wladimir Klitschko to represent and promote female boxing star Cecilia Brækhus.
Copenhagen targets role in Hamburg’s 2024 Olympics bid
The Mayor of Copenhagen, Frank Jensen, has claimed he has held talks with his counterpart in Hamburg over the possibility of the Danish capital being utilised as part of the German city’s bid for the 2024 summer Olympic Games.
Oslo targets European return for X Games
The Norwegian city of Oslo has given its backing to a proposal from commercial and pay-television broadcaster TV2 to return the X Games action sports event to Europe in 2016.
Alpine Worlds host picks up 2017 junior event
Are in Sweden, the host of the 2019 Alpine World Ski Championships, has secured the hosting rights for the 2017 Junior Alpine World Ski Championships.
IFAF relocates 2015 World Championship to Ohio
The International Federation of American Football (IFAF) is to relocate the 2015 edition of its Senior World Championship to the US state of Ohio following the decision by the Swedish capital of Stockholm to withdraw as host city.
Kvitova teams up with Right to Play as Wozniacki loses underwear deal
Czech tennis star Petra Kvitova has been announced as a global athlete ambassador for the Right to Play foundation, while her WTA Tour counterpart Caroline Wozniacki has been dropped from an endorsement deal with Scandinavian fashion brand JBS.
Ibrahimović eyes sportswear market with Dressmann partnership
Paris Saint-Germain and Sweden national team football star Zlatan Ibrahimović has signed a long-term partnership with Scandinavian fashion retail chain Dressmann that will lead to the launch of a new sportswear brand.
Lagardere adds Friends Arena to sports venue portfolio
The Lagardere Unlimited Stadium Solutions (LUSS) arm of media conglomerate Lagardere has strengthened its portfolio of leading sports venues by agreeing a 10-year deal to manage operations at Stockholm’s Friends Arena.