Scandinavia
CSC EXTEND CYCLE TEAM SPONSORSHIP
Global IT giant Computer Sciences Corporation has delivered a major boost to Bjarne Riis’ ProTour team after confirming it would continue its title sponsorship of Team CSC.
LAGARDÈRE AGREES DEAL TO ACQUIRE IEC
Lagardère SCA agreed a deal to acquire the entire capital of International Events and Communication in Sports (IEC), the Swedish sports rights specialist founded in 1994.
SIX CITIES BID FOR FUTURE EUROPEAN ATHLETICS CHAMPIONSHIPS
European Athletics announced that three applications have been received for both the European Athletics Indoor Championships 2011 and the SPAR European Cross Country Championships 2009.
ATP SWEDISH OPEN BIGGEST SWEDISH EVENT FOR MEDIA WORLDWIDE
ATP Catella Swedish Open has become the biggest annual event in Sweden in terms of international media coverage.
BSI SECURE DANSK METAL TITLE DEAL
BSI, rights holder of the FIM Speedway Grand Prix Series, has secured a new two-year title sponsorship deal for the 2007 and 2008 races in Denmark.
IEC IN TV DEAL WITH ATP SWEDISH OPEN UNTIL 2010
IEC in Sports expanded its relationship with the Swedish ATP Tournament, the Catella Swedish Open, in a new deal leading up to 2010.
COPENHAGEN TO HOST INTERNATIONAL CYCLING EVENTS
The International Cycling Union selected Copenhagen, Denmark to host the Road World Championships 2011, the Track World Championships 2010 and the BMX and Track World Cups in 2008 and 2009.
SWEDEN EXPANDS TOP LEAGUE
Swedish soccer chiefs have confirmed its top domestic league will be expanded from the 2008 season.
SERVECAST RECRUITS TOP SPORT INDUSTRY EXPERT
European sports webcasting company Servecast announced the appointment of a new Business Development Director in Germany. This is the second European appointment by Servecast this year in order to meet growing market demand for advanced streaming media solutions in the sports industry.
DN GALAN RENEWS WITH IEC IN SPORTS AGENCY
The prestigious DNGalan athletics meeting awarded its international TV rights to IEC in Sports in a brand new three-year-agreement.
IEC TAKES ON THE NEW SUPER SERIES IN BADMINTON
The International Badminton Federation announced the launch of the Super Series starting 2007.
ELECTROLUX SIGNS DEAL TO SPONSOR GOLF’S SOLHEIM CUP
Home appliance brand Electrolux has become an official partner of the ladies golf tournament, the Solheim Cup.
SPORTELMONACO 2006 EXHIBITION SPACE SELLING OUT
With more than 2 months to go before the opening of SPORTELMonaco 2006, exhibitors have committed to more than 85% of the expanded floor space in the Grimaldi Forum.
IAAF WELCOMES MONTENEGRO AS ITS 212th MEMBER
The International Association of Athletics Federations (IAAF) recognised the Athletic Federation of Serbia and the Athletic Federation of Montenegro as two separate Members after Montenegro withdrew from the State Union of Serbia and Montenegro.
WORLD RALLY CHAMPIONSHIP ADDS NEW RACES FOR 2007
The FC)dC)ration Internationale de l’Automobile approved the calendar for the 2007 World Rally Championship, adding three new races in Ireland, Norway and Portugal. The new races replace those in Australia, Cyprus and Turkey. The FIA said in a statement that its World Motor Sport Council had approved a calendar which would continue to run on the existing January-November format instead of the proposed August-May switch. It said that it would decide whether to add further events to the calendar at its next World Motor Sport Council meeting.
ESPN CLASSIC EXTENDS REACH TO SPANISH MARKET
The 24-hour sports channel ESPN Classic agreed a deal with Spanish telecoms company TelefC3nica for carriage on its IPTV platform Imagenio. The deal marks the channel’s first move into the Spanish IPTV market.
ADIDAS SECURES REEBOK RIGHTS IN CHINA
The adidas Group has agreed a deal to take control of the distribution and license rights for the Reebok brand in China.
FINANCE FIRM PULLS ADS AFTER STAR IS CROCKED
UK building society Northern Rock has been forced to pull the plug on a series of print and online adverts after its star – England striker Michael Owen – was flown home midway through the FIFA World Cup after suffering an injury.