Scandinavia

Multiple Sports
Industry Moves

Nordic Entertainment (Nent) Group has named Benjamin Munk Lund as the new sport director in Denmark for TV3 Sport and Viaplay, its subscription streaming service
Handball
Sponsorship & Marketing

Posten Norge, the Norwegian postal service, has agreed a four-year extension to its long-standing sponsorship deal with the Norwegian Handball Association (NHF)
Motorsport
Media

The Spring Media agency has secured exclusive global media rights to the Danish Speedway League for four years, from 2022 to 2025
Football
Media

Viaplay, Nordic Entertainment (Nent) Group’s subscription streaming platform, has acquired rights in nine countries to competitions organised by the Confederation of African Football.
Basketball
Media

Norwegian newspaper Verdens Gang has further expanded its sports rights portfolio by agreeing a multi-year deal with North American basketball league the NBA
Football
Media

Commercial Sports Media, the Stockholm-based media rights consultancy, has been appointed to advise on the next domestic broadcast rights tender for Swedish football’s top-tier Allsvenskan and second-tier S…
Motorsport
Media

Nordic pay-television broadcaster C More has secured a deal covering Finland and Sweden to broadcast the FIA World Rally Championship (WRC), the FIA World Rallycross Championship (World RX) and the FIA…
Multiple Sports
Media

The Sport Live channel in Denmark is to be made available on two new TV packages through Norlys Play, the streaming platform of the telco and energy company Norlys
Table Tennis
Media

SVT, the Swedish public-service broadcaster, struck a late deal to show the men’s singles and doubles finals from the World Table Tennis Championships.
Mixed Martial Arts
Media

Nordic Entertainment (Nent) Group’s subscription streaming platform Viaplay has acquired rights to Europe’s mixed martial arts organisation KSW in 10 countries.
Handball
Events

The European Handball Federation has assigned hosting rights for the 2026 and 2028 editions of the men’s and women’s EHF European Handball Championships.
Football
Sponsorship & Marketing

Parken, the national stadium in Denmark, has entered into a long-term sponsorship rights agreement with telecommunications company Three
Cycling
Events

Copenhagen will build on its reputation as a haven for cycling enthusiasts by hosting the Tour de France’s Grand Départ next year.
Multiple Sports
Media

Nordic Entertainment (Nent) Group has reported that paying subscribers to its streaming service Viaplay have risen by 28 per cent year-on-year, while its quarterly financial results have detailed organic…
Esports
Media

Esports tournament organiser PGL has appointed the IMG agency to distribute its media rights globally for its PGL Stockholm Major 2021, which will be held in Sweden for the first time since 2014
Basketball
Media

Fanseat, the subscription-based sports streaming service owned by the Spring Media agency, has secured rights to broadcast six basketball leagues in the Denmark, France and the UK
Badminton
Media

TV2 Denmark, the government-owned subscription and free-to-air broadcaster, has extended its media rights agreement with the Badminton World Federation in a deal running from 2022 to 2025
Multiple Sports
Finance & Law

Swedish automated production and live streaming firm Sportway has announced that all existing investors in the firm have provided more financial backing to close its latest round of funding with a total…