South Africa

Rugby Union
Finance & Law

South African Rugby is close to finalising the sale of part of its commercial rights to an American investment firm, while World Rugby is also looking to tap private money to grow the sport in the US.
Football
Media

The South African Premiership will remain on free-to-air television during the 2024-25 season after a late sublicensing deal was struck between rights-holder SuperSport and public broadcaster the SABC.
Cricket
Sponsorship & Marketing

Cricket South Africa has unveiled online gambling company Dafabet as a shirt sponsor of its international teams, adding to a separate agreement it has with rival firm Betway for its franchise league, SA20.
Rugby Union
Governance

South Africa Rugby has detailed plans to launch a new women’s club competition with up to 150 centrally-contracted players, with the league potentially debuting as early as next year.
Multiple Sports
Media

South African public broadcaster the SABC has requested proposals for a partner to help it launch its own satellite television broadcasting service to challenge Openview, the main free-to-air satellite operator in the market.
Football
Sponsorship & Marketing

Gambling firm Betway has today been announced as the new title sponsor of South Africa’s Premier Soccer League in a three-year deal worth around R900m (€45m/$49m).
Cricket
Sports Betting

The embattled IMG Arena has doubled down on cricket, striking an exclusive betting rights deal with Cricket South Africa in a rare piece of announced new business since the merger with the Endeavor-owned OpenBet.
Multiple Sports
Media

South Africa’s ministers for communications and arts and culture are to attempt to resolve the conflict between MultiChoice, eMedia, which owns free-to-air satellite platform Openview, and public-service broadcaster SABC.
Cricket
Sponsorship & Marketing

Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
Multiple Sports
Media

EMedia states it is "satisfied that our perseverance to stop MultiChoice’s anti-competitive behaviour has paid off" following the Competition Tribunal ruling.
Multiple Sports
Media

Brandon Foot has been hailed by his former colleagues and industry peers as generous, empathetic and hugely passionate about sport as tributes pour in for the vastly experienced South African sports media…
Rugby Union
Finance & Law

South Africa Rugby is hoping that its proposed commercial agreement with US-based private equity firm Ackerley Sports Group (ASG) will enable the governing body to double its sponsorship revenue by the 2027 World Cup.
Rugby Union
Finance & Law

South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm
Cricket
Sponsorship & Marketing

South Africa T20 (SA20) team Paarl Royals has filled its headline sponsorship position for the 2024 season with the signing of online gambling platform Six6s
Multiple Sports
Industry Moves

South African public-service broadcaster, the SABC, has appointed Nomsa Chabeli as its new group chief executive
Rugby Union
Finance & Law

A legal challenge filed by South Africa’s eMedia Investments against the terms of pay-television operator MultiChoice’s Rugby World Cup sublicensing deal has failed after being struck from the roll at …
Cricket
Media

South African public-service broadcaster the SABC has struck a late deal to sublicense rights to the Cricket World Cup from pay-television broadcaster MultiChoice, although the agreement prevents matches from being shown on Openview, the free-to-air satellite platform owned by eMedia Investments.
Multiple Sports
Media

South Africa’s eMedia Investments has filed legal papers with Johannesburg’s High Court over the terms of pay-television broadcaster MultiChoice’s Rugby World Cup sublicensing deal which has precluded the m…